ASOS, H&M, Urban Outfitters and more.
Holdalls with style.
Printed, plus-size and sustainable options.
Move over cottagecore, there’s a new trend in town.
This trend will be everywhere in 2021.
We want fashion to be empowering, enjoyable and accessible for everyone – celebrating all bodies, backgrounds and budgets.
We’ll never tell you to ‘blend in’. We aim to inspire you to use fashion to feel confident, strong and powerful.