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9 Trending Beauty Products That Went Viral in 2022

TikTok made me buy it.

Last Updated on October 5, 2022

Do you remember when YouTube makeup tutorials first hit our screens and became our go-to for all things, hair, beauty and makeup?

Well move over YouTube there’s a new kid in town, TikTok has become our one stop shop when it comes to sources of skincare, hair and makeup inspiration.

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If you’re anything like me you’ve spent endless hours scrolling through TikTok beauty trends and videos for the latest products that you simply must try.

By now, I’m sure TikTok’s influence has convinced even the strongest of us to snap up a few new trending beauty products. Who am I to argue with millions of people who are saying I N-E-E-D this product in my life.

With new viral beauty trends emerging on daily basis there’s nowhere like TikTok to turn a product into an overnight sensation faster.

trending beauty products 2022

Just one video on TikTok can trigger a product to go viral and completely sell out overnight. And it’s not just online sales that are seeing increases – products are also flying off the shelves in stores also.

The real treat of TikTok is that the trending products aren’t always ones that will break the bank, the products with glowing reviews oftentimes happen to be budget friendly and practical products.

TikTok does the best dupe videos where users will compare really high end beauty products with drug store alternatives, and you really get to see what is worth splashing on and where to save your pennies.

The only snag is, with the millions of viral videos of different makeup tips, skincare journeys and beauty blunders, it can sometimes be hard to know the one’s that you should get and the ones you should pass up on.

After all everyone’s skin and hair type is different and not every product will be worth getting for you, not every beauty hack will actually work on your skin and not every technique will suit you.

As it can be hard to know which trending beauty products are actually worth trying, we’ve rounded up some clear stand out beauty products that have been approved and sworn by the masses.

Keep scrolling for the most popular beauty trends of 2022 so far, all of which have went viral on TikTok.

Come back for updates as the year goes on!

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Shop the trending beauty products of 2022

trending beauty product 2022 - Dior Addict Lip Glow Oil

Dior Addict Lip Glow Oil, £30, John Lewis – buy now

This Cherry infused oil nourishes your lips all while giving them an alluring shine.

trending beauty product 2022 - Anastasia Beverly Hills Brow Freeze

Anastasia Beverly Hills Brow Freeze, £18.40, LookFantastic – buy now

This is an extreme hold laminated-look sculpting wax, a favourite of MUA’s used everywhere.

trending beauty product 2022 - Revlon Salon One-Step Hair Dryer and Volumiser

Revlon Salon One-Step Hair Dryer and Volumiser, £62.99, Boots – buy now

This affordable styler is designed to dry hair, boost volume and add shine. Right now the hashtag #revlonhairdryerbrush has over 383 million views on TikTok and I can confirm it gives the bounciest DIY blow-dry.

trending beauty product 2022 - The Ordinary AHA 30% + BHA 2% Peeling Solution

The Ordinary AHA 30% + BHA 2% Peeling Solution, £6.30, LookFantastic – buy now

This exfoliating facial treatment was formulated to tone and re-texturise skin complexion and TikTok users swear by it, at under £7 its definitely worth a try.

trending beauty product 2022 - Pat McGrath Labs PermaGel Ultra Glide Eye Pencil

Pat McGrath Labs PermaGel Ultra Glide Eye Pencil, £26, Pat McGrath Labs – buy now

These ultra-versatile longwearing Eye Pencils are available in both glimmering pearlescent and smokey matte finishes, the ultra-smooth gel formula glides on seamlessly.

trending beauty product 2022 - Revlon Volcanic Stone Oil-Absorbing Roller

Revlon Volcanic Stone Oil-Absorbing Roller, £12.99, LookFantastic – buy now

Do you have a oily T-Zone? This revolutionary beauty device removes shine and oil from the skin all while preserving your makeup. It’s all thanks to the super absorbent volcanic stone rollerball, which can be removed and rinsed for endless uses. It’s magic.

trending beauty product 2022 - K18 Leave-In Molecular Repair Hair Mask 50ml

K18 Leave-In Molecular Repair Hair Mask 50ml, £55, LookFantastic – buy now

Packed with a plethora of beneficial ingredients, namely their uniquely patented K18Peptide™, their hero product is a mane-changer — I really noticed the difference in my hair.

trending beauty product 2022 - Rare Beauty Soft Pinch Liquid Blush

Rare Beauty Soft Pinch Liquid Blush, £19, SpaceNK – buy now

Did you know Selena Gomez created Rare Beauty? And we couldn’t be more thankful, the liquid blushes are amazing. A little goes a long way with this product, it blends seamlessly into your skin and comes in a radiant or matte finish.

trending beauty product 2022 -Maybelline's Sky High Mascara

Maybelline’s Sky High Mascara, £11.99, Superdrug – buy now

Say hello to perhaps the best mascara we’ve ever used, it’s super lengthening, super volumising and manages to extend every lash from root to tip. This very affordable product should be added straight to your basket if you want sky’s the limit lashes.

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