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Seen Something You Like? Here’s How to Image Search For a Product on ASOS

Game changer.

Last Updated on August 10, 2023

Wondering how to image search and find a matching product on ASOS? It’s an absolute game changer, and I’m here to tell you exactly how to do it so that if you ever see someone wearing something you love or see an influencer wearing something from the brand, you can get your hands on it quickly and easily. Gone are the days when you needed to go to the physical store and spend hours looking through every rack to check out a particular item. In this day and age, everything is at your fingertips. Like some other brands, ASOS has introduced technology that uses an image to instantly search through thousands of products and find you the same (or similar) items. How cool is that?

Here, I tell you how to do it. But first, check out ASOS’ best perfumes for women and the coolest cargos you can find on ASOS now.

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How to search for products via an image on ASOS

To search for products on ASOS using an image, use the app. Next to the search bar, you’ll find a camera icon. Click it, and you can either use your Camera or Photo Library to upload a photo. Then the app will present a list of recommendations similar to the photo. It’s that easy!

image photo search on asos

How do I find an item on ASOS?

If that doesn’t work for you, the best way to find an item on ASOS is obviously the search bar, which can be found at the top of the page. But if you’re looking for inspiration, ASOS has a selection of edits that I really recommend. If you hover over clothing, you’ll see them on the far right. They definitely make narrowing down the tens of thousands of products on ASOS.

You can also select various categories and subcategories, or search for specific brands. Use the filters to select your size, so you don’t find yourself disappointed if something is sold out in your size. You can also do this for product type, colour and price range, which is super handy. Last but not least, try looking on their socials!

How do you search for a product code on ASOS?

You can enter the product code in the search bar, and ASOS will show you the specific product you’re looking for. If you need to know a product code, which is specific to the item style and colour, you can find it on the delivery note from your order or under ‘Product Details’ within the products page.

What is the ASOS app about?

You can shop on ASOS through the app, just like you do on the website. In some ways, it’s actually easier. You can buy, return or request a refund directly from your phone, as well as searching on ASOS via an image and saving products. Sometimes you might get exclusive discounts too!

Which countries has ASOS?

While the retail fashion brand is big in the UK, ASOS also operates across Europe, as well as in Australia, France, Germany, Spain, Sweden, the Netherlands, Russia Italy and the US. 

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