It’s been a long, long time since Sephora was last on UK soil. In fact you might be too young to remember it, as believe it or not, it was over 20 years ago.
Whenever I’m on holiday, it’s one of the first shops I go to. It’s available in so many European countries, including France, Germany and Hungary – but sadly not the UK. Until now.
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After Feelunique was acquired by Sephora in June 2021, it became clear it would make its long-awaited comeback to the UK and it’s happening even sooner than you probably realise.
Speaking about the launch, Chris de Lapuente, chairman and CEO at Sephora, said: “At Sephora, we innovate every day to build the most loved beauty community. We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience.
“UK customers will be encouraged to explore and discover the best versions of themselves as we support them in their beauty journey with a fantastic curation of time-tested classics and new indie brands.
“We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion.”
Both brick and mortar stores and an online store are on the way, the latter arriving in just a few days. So when can you shop at Sephora, where will the store be and which brands will they stock?
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Here’s everything you need to know.
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When is Sephora coming to the UK?
Sephora will land in the UK very soon.
The online store Sephora.co.uk is set to launch on Monday 17th October, while you can shop Sephora products on Feelunique until then.
We have a little longer to wait for the UK brick and mortar store, which will arrive in London in 2023.
Where will the Sephora store be?
The Sephora store will be located in London, but the exact location is to be confirmed.
According to Cosmopolitan, the brand plans to open stores nationwide following the opening of its first store.
There will also be a pop-up at One Marylebone on 20th October, which will be open to the public. You won’t be able to buy any beauty or make up products however.
You’ll be able to get tickets to the event from 11th October, and these are free.
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When will the Sephora store open?
The store will open in spring 2023.
Which brands will Sephora UK stock?
The Sephora collection will of course be available to shop in the UK launch, as well as exclusive brands including Makeup By Mario, Tarte Cosmetics, ILIA Beauty and ONE/SIZE by Patrick Starrr.