We are a fashion destination dedicated to sharing the latest news, trends and advice. We want fashion to be empowering, enjoyable and accessible to everyone - celebrating all bodies, backgrounds and budgets.

Featured Stories

11 pairs of not-so-basic ballet pumps to buy now
Trends

11 pairs of not-so-basic ballet pumps we’ll be wearing all summer

Alexa Chung approved.

Black woman wearing green suit and clogs jumping in the air
Trends

Clogs are the unlikely shoes of 2021 – here are 13 we love

They’re making a comeback.

Are scrunchies in style in 2021?
Trends

How to style scrunchies in 2021 (and our favourites in stores now)

Hair hero, style staple.

Woman with short grey hair wearing black shirt with eyes printed and clear framed glasses looking at camera
News

Pride 2021: LGBTQ+ owned fashion brands to support now and forever

The LGBTQ+ owned fashion labels to get familiar with.

What is greenwashing?
Sustainable Fashion

What is greenwashing?

How to spot it.

Woman wearing beige hijab, navy polka dot jumpsuit, cross body bag and white boots standing in front of house with green plants.
Sustainable Fashion

Is Marks & Spencer ethical and sustainable?

M&S started way back in 1884, but have its ethics caught up?

Our Values

EmpoweringWe aim to help you create a wardrobe that makes you feel like the most confident and powerful version of yourself.

WelcomingWe believe everyone deserves to enjoy fashion and celebrate every body, background and budget. We’re passionate about making inclusive fashion a reality.

InspirationalWe celebrate people with inspiring stories to tell, unique style and inner strength, giving our readers new icons.

UnafraidWearing what you want takes courage. We offer a safe space to explore your style, encouraging you to be as bold as you desire with confidence.