We are a fashion destination dedicated to sharing the latest news, trends and advice. We want fashion to be empowering, enjoyable and accessible to everyone - celebrating all bodies, backgrounds and budgets.
Featured Stories
Beyoncé’s new IVY PARK video revealed, charting her inspirational journey from childhood to worldwide fame
Is another adidas x IVY PARK drop coming?
Pride 2021: LGBTQ+ owned fashion brands to support now and forever
The LGBTQ+ owned fashion labels to get familiar with.
9 initial pieces from Zara’s alphabet collection that add a personal touch to your wardrobe
Scarves, necklaces, tees, bags, hats and more.
Is Marks & Spencer ethical and sustainable?
M&S started way back in 1884, but have its ethics caught up?
How to store, display and organise your wardrobe so you’ll never struggle over what to wear again
Cat Brant returns for her third monthly column on how to build a sustainable wardrobe.
Our Values
EmpoweringWe aim to help you create a wardrobe that makes you feel like the most confident and powerful version of yourself.
WelcomingWe believe everyone deserves to enjoy fashion and celebrate every body, background and budget. We’re passionate about making inclusive fashion a reality.
InspirationalWe celebrate people with inspiring stories to tell, unique style and inner strength, giving our readers new icons.
UnafraidWearing what you want takes courage. We offer a safe space to explore your style, encouraging you to be as bold as you desire with confidence.
