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Is George at ASDA Fast Fashion?

Can we trust George at ASDA to align with our values while shopping?

Last Updated on May 2, 2023

ASDA doesn’t just sell groceries. The supermarket has its very own fashion brand, adored by thrifty shoppers.

In fact, George at ASDA has gained popularity on Tiktok recently, with many shoppers sharing their hauls from the store. Not only is it super affordable, but they offer plus-size options too!

But if you’re set on shopping more sustainably, you might want to know whether George at ASDA constitutes as fast fashion and where their clothes are actually made.

Being mindful of how our shopping habits can affect the environment, society, and the economy is crucial. Although it’s tempting to jump from one brand to another, taking the time to research and learn about the brands we support is essential.

It’s no secret that the retail industry has played a significant role in contributing to environmental issues. However, there is a growing movement towards sustainability and ethical practices within the industry.

@franki.dammone on instagram wears Black Satin Midi Skirt, Black Sleeveless Jumper and
Chunky Sandals from George at Asda

Some of our favourite brands, such as Zara, COS, H&M, and others, have taken significant steps to address their environmental impact.

In recent years, these brands have made progress in improving their sustainability practices, with H&M receiving the highest score on the Fashion Transparency Index in 2022.

But despite making efforts to prioritise sustainability, these brands are still considered to be fast fashion retailers, along with other popular high street fashion brands. 

Fast fashion refers to the production of clothing on a large scale, often at a low cost and with a quick turnaround time. While fast fashion brands means affordable prices, it still comes at a cost to the environment – not to mention the garment workers who are paid low prices to create these clothes.

So what about George at ASDA?

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Is George at ASDA fast fashion?

George at ASDA are considered fast fashion. Like many fast fashion brands however, they have taken steps to address these issues. 

ASDA’s clothing brand has started to prioritise sustainability by launching sustainable clothing lines, such as their George for Good collection, which uses sustainable fabrics like organic cotton and recycled polyester. The brand has also committed to reducing its carbon footprint and minimising their environmental impact.

George’s environmental rating on Good On You is ‘not good enough’, indicating that the brand needs to make significant improvements in its environmental practices however. The brand has been criticised for using only a few eco-friendly materials and not providing evidence of minimising textile waste.

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Where do George at ASDA clothes come from?

The George brand was founded in 1989 as a partnership between English fashion designer George Davies and ASDA.

ASDA state that to support both their suppliers and the George UK office, George at ASDA benefits from the support of their in-country offices located in Bangladesh, Turkey, China, and India. This suggests their garments are made in these countries.

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