Celebrity fashion lines can be hit or miss, but I think you’ll agree with me when I say Lizzo’s shapewear brand Yitty will be a very welcome addition to the fashion landscape.
This week the singer announced she’ll be taking on Kim Kardashian’s shapewear brand Skims to offer a much-needed size-inclusive alternative backed by Fabletics.
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Lizzo announced the new brand on Instagram, writing: ‘This is a dream 5 years in the making…. Introducing @YITTY: Shapewear you can wear Underwear, Overwear, Anywhere. For Every Damn Body. 6X to Xs. Are you ready for the YITTY LIBERATION? Coming soon…’
In a press statement, she explained why Yitty is needed.
“I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear,” she said. “I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”
So what can you expect from Yitty, when can you buy it and what sizes will you be able to get the shapewear in? Keep scrolling for everything you need to know.
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What to expect from Yitty
There’s plenty of shapewear out there, so what will Yitty offer and what makes them different?
The brand will offer three different lines – Nearly Naked, a line of seamless garments; Mesh Me, offering mesh pieces that can be worn as outerwear; and Major Label, which offers everyday pieces.
You can expect to see bras, leggings, shorts, bodysuits and more.
When is Yitty available to buy?
Luckily there’s not long to go before Yitty drops. Fabletics will launch Yitty on April 12.
Can you buy Yitty in the UK?
Yes – you’ll be able to buy Lizzo’s shapewear from Fabletics stores and online.
What sizes is Yitty available in?
There will be sizes for every body, ranging 6X to XS.
What does Yitty actually mean?
The brand has been named after Lizzo’s childhood moniker.
“Yitty is a nickname my auntie gave me when I was young,” she told Forbes.
“She was a full-figured woman and one of the coolest people ever with bold, beautiful energy. I wanted that energy in this brand.”
