News
Pretty Little Thing are selling clothes for 4p in their Black Friday sale – but how much do they pay garment workers?
PLT offered shoppers 99% off.
We want fashion to be empowering, enjoyable and accessible to everyone - celebrating all bodies, backgrounds and budgets.
Featured Stories
News
As Halima Aden quits modelling, how can the fashion industry support Muslim women?
While Aden made history by being the first hijab-wearing woman to appear on British Vogue in 2018, it begs the question: why did it take so long?
Trends
Cowboy boots: 6 pairs of western boots to wear in 2021
Ride into the New Year with a pair of these timeless boots.
News
Introducing Unhidden: a sustainable, adaptive and stylish fashion brand for people with Disabilities
The capsule collection is available now.
News
Can H&M’s Conscious collection ever really be sustainable?
The high-street fashion brand has been accused of greenwashing.
Trends
8 pairs of high-street loafers that look like Prada (but won’t break the bank)
Who wouldn’t want to save £600?
Our Values
EmpoweringWe aim to help you create a wardrobe that makes you feel like the most confident and powerful version of yourself.
WelcomingWe believe everyone deserves to enjoy fashion, regardless of body, background and budget. We’re passionate about making this a possibility.
InspirationalWe celebrate people with inspiring stories to tell, unique style and inner strength, giving our readers new icons.
UnafraidWearing what you want takes courage. We offer a safe space to explore your style, encouraging you to be as bold as you desire with confidence.