Does Glossier defy the idea that beauty has an expiration date? And do the fabulous women confidently embracing their mature glow agree?

Your skincare and make up routine changes as you mature. What may have worked during your early 20s isn’t the same when you’re closer to your 40s or 50s.

Whether you’re contending with fine lines, discolouration, dry skin, or loss of elasticity, our skin changes in so many ways as we age, so it’s good to adjust our regimen based on what our skin currently needs.

It’s also harder to find specific products for mature women because most products are marketed to a younger demographic – particularly brands like Glossier. But you’d be surprised to hear that many women in their 40s swear by the brand’s products, and post about them on Reddit, YouTube, TikTok and Instagram.

Originally targeted at a millennial audience, Glossier has won fans of all ages who love their natural beauty-enhancing products.

As you may or may not know, there are quite a few skincare ingredients you should look out for when shopping as a mature woman. Dermatologists suggest using products that have powerful antioxidants like vitamin C for skin brightening, and SPF is non-negotiable.

If you read Glossier’s product descriptions, their ingredients include hyaluronic acid, vitamin C, and SPF. Ingredients that are essential for protecting, hydrating, and brightening the skin.

But the beauty brand’s make up products have some hits and misses. A few reviews and users have mentioned that their lightweight concealers are great for the no-make up make up look, but not ideal if you want a little more coverage.

It sounds like their skincare is a win however; one Redditor wrote: ‘I’m 42 and I love Glossier! Their skincare works so well for me, and the makeup has been a game changer for me (especially the skin tint and the cloud paint!).’

Now, if you’re contemplating a makeover beyond your skincare routine, you should not miss out on Zara’s Home homeware collection.

To help you out, I’ve rounded up the best Glossier products for mature skin—from their antioxidant-rich serums to amazing cleansers. These are the products many women in their 40s were impressed by and loved using.

Wear next may earn commission if you click a link from one of our articles on to a retail website. Read more about how we choose our products.

Milky Jelly Cleanser

Milky Jelly Cleanser, £19 – buy now

Everyone loves the Milky Jelly Cleanser. It’s a soothing, creamy gel-like face wash that won’t clog pores and is gentle yet effective for all skin types. The cleanser contains many moisturising ingredients like vitamin B5 and rose water, which will leave your skin feeling great after one wash.

Glossier suggests that the product is gentle enough to use daily or even twice a day, which is ideal for mature skin.

One 43-year-old raved about the product on Reddit, writing: ‘I’ve repeat (4x) purchased the Milky Jelly Cleanser and it is one of my HG [holy grail] items.’

Priming Moisturiser

Priming Moisturiser, £24 – buy now

One user in this Glossier Reddit thread explained that the Priming Moisuriser’s simplicity is what makes it special. The formula’s lightweight texture make it a perfect base for make up.

Another great thing about the Priming Moisturiser is that it has an anti-redness complex which soothes the skin and is ideal for sensitive skin types. For mature skin, you should use gentle, non-irritating products that won’t strip the skin of its natural oils.

Cloud Paint

Cloud Paint, £20 – buy now

Cloud Paint is very easy to apply, and its colour choices will make you fall in love with blushes again. The pigments of all eight shades give a swoon-worthy rosiness and glowy effect that isn’t too bold.

The gel-cream formula blends seamlessly, leaving cheeks dewy rather than streaky or chalky.

Stretch Concealer, £22 – buy now

One product consistently praised by older women is Glossier’s Stretch Concealer.

One Redditor writes: ‘Having dry skin the stretch concealer is an HG for me. This is the one product I’ve consistently purchased and will continue to.’

Another says: ‘I am not here for the stickers, but man the stretch concealer is wasted on the young… I think it’s a perfect product for those of us with not so young under-eyes.’

Balm Dotcom, £14 – buy now

With the cold season, lip balm is your best friend to fight chapped lips.

The moisturising formula of Balm Dotcom includes Castor Oil, Beeswax, and Lanolin, essential ingredients that seal in the moisture of your lips and make them look smooth.

Futuredew

Futuredew, £26 – buy now

Skincare meets makeup magic. This one-step shortcut skips the routine, delivering instant dewiness and nourishing oils in a lightweight jelly that keeps your skin plump and gleamy all day.

Haloscope

Haloscope, £22 – buy now

Buildable, blendable, barely-there beauty. No glitter, no gimmicks, just goddess-grade luminosity.

This weightless highlighter glides on, sculpting and illuminating your features with a customizable glow that goes from office-appropriate to party-ready.

Boy Brow

Boy Brow, £18 – buy now

Tame, fill, fluff – Boy Brow does it all. This brow gel grooms unruly arches into feathery perfection, adding texture and volume to brows that frame your face like little works of art.

This flexible gel sculpts, defines, and sets, letting you rock the brows that were meant to be.

Perfecting Skin Tint

Perfecting Skin Tint, £26 – buy now

Your skin, but better. No cake, no mask, just a touch of perfection. Perfecting Skin Tint is makeup minimalism at its finest, evening out tone with a sheer, weightless wash of color that’s like a second skin, not a mask.

What made Glossier so popular?

Glossier has the perfect blend of minimalism meets marketing. They championed natural beauty, built online communities, and offered multi-use products in sleek packaging. This resonated with millennials and Gen Z who craved authenticity and accessibility.

How do you pronounce Glossier?

The most common pronunciation is “gloss-ier,” rhyming with “possier.” Some Britons might pronounce it closer to “gloh-see-er,” with a softer “g” and emphasis on the second syllable. Pronouncing it like the French word for “glossy,” “glo-syé,” is also acceptable.

There’s no hard and fast rule, and all pronunciations are understood. Choose the one that feels most natural to you!