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Is it A-SOS or A-SOSE? Here’s How ASOS is Actually Pronounced

Once and for all...

Last Updated on July 3, 2023

ASOS is one of those brand names nobody seems to know how to pronounce. Is it A-SOSE or A-SOS?

Well, wonder no more. I’m here to make it clear, once and for all, how it’s actually said, so you don’t need to mispronounce it the whole time.

After debunking the myths of the brand’s sustainability and finding their cutest dresses, it’s only right that we share this…right?

ASOS pattern

Well, let’s go back to the very beginning. Launched in 2000 as As Seen on Screen in London, England, the name was later shortened to ASOS.

Initially, the brand adopted this name as it focused on offering clothing that emulated the styles worn by celebrities on TV and in movies. Today, the retailer is one of the biggest fashion platforms on the planet, stocking over 250 of the world’s most loved brands as well as a wide range of clothing, accessories, and beauty products.

It celebrates individuality, offers inclusivity in sizing, and fosters a sense of community among fashion enthusiasts. 

It’s safe to say we’re big fans of ASOS here at Wear Next.

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How do you pronounce ASOS properly?

On the ASOS website, they takes a moment to address a common query that arises among their customers: the origin and pronunciation of their brand name.

In response to the pronunciation question, ASOS clears the air by stating, “It’s ACE-OSS, by the way.”

They provide the phonetic representation of the correct pronunciation, emphasising that it is neither ‘ASS-OS”‘ nor “AY-SOS,” but rather a clear enunciation of each syllable as ‘ACE-OSS.’

How do you pronounce Zara?

While we’re here, we may as well tell you how Zara’s pronounced too.

The Spanish fashion brand Zara is pronounced as “dzah-dah” in Spain, where it originates. In English, it is often pronounced as “zah-rah,” which is widely accepted.

Next, you can check out 17 Handbags You Won’t Believe Are From Amazon.

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