ASOS is always our go-to when we want to update our wardrobes each season – and when it comes to summer dresses, they really know their stuff.
During the pandemic, the online retailer made a record half-year profit of £106million. 24.9million customers took to ASOS to keep their wardrobes in check as non-essential shops remained closed, making it one of the UK’s most successful businesses this year, while others were closing down. We’re looking at you, Topshop.
So many customers can’t be wrong. ASOS’ trend-led pieces never fail to get us excited each season and their summer dresses this year are no different.
As we gear up for the hot weather, we’re saying so long to sweats and starting to embrace dresses in different styles, lengths, and fabrics — all evoking the same thing. And that is the spirit of summer — chill days, fun activities, ice-cold drinks enjoyed under the warm sun.
Chloe, Jacquemus, and Isabel Marant have thrown their hats in the ring. From clean linen to feminine and floral maxis, the choices are abundant (and wonderful). But if you don’t want to break the bank, we recommend ASOS’ offerings.
They’ve covered almost all the key trends this season, from colourful stripes, to gingham and even 90s-style denim minis. But if you don’t have the time or energy to look through thousands of their dresses, you’re in luck as we’ve done the hard work for you.
We’ve boiled hundreds of summer dresses down to 19 of the best available on ASOS. The best bit? They start from just £10 and many are on sale now.
ASOS EDITION Cami Trapeze Maxi Dress With Tie Neck in Powder Blue, £65 – buy now
Going out out? Now Freedom Day is here, party dresses sales are set to soar. Buy this gorgeous maxi dress before it sells out.
Mini Slip Dress, £18 – buy now
We love this mustard yellow dress. Keep it simple with minimal accessories, and team with strappy sandals for a chic look.
Tiered Midi Smock Dress, £30 – buy now
On the cottagecore hype? This midi smock dress couldn’t be more perfect.
Shirred Waist Button Front Tiered Midi Sundress in Crinkle, now £19.60 – buy now
We’re loving the breezy vibe of this dress. Add a pair of dad sandals or mules for a 2021-ready look.
Curve Off Shoulder Mini Dress in Floral Print, £32 – buy now (available up to size 30)
Off the shoulder, floral, and mini — it doesn’t get more summery than this dress.
ASOS EDITION Cotton Trapeze Maxi Dress with Pleat Neck in Orange, £65 – buy now
If versatility is important to you, this dress is a winner. Wear with sandals for a summer-ready look or heels to take it from day to night.
READ MORE: This is fashion’s favourite colour right now
Tie Shoulder Halter Jersey Beach Mini Dress, now £10.70 – buy now
Take it back to the ‘90s with this mini dress.
Cami Midi Sundress With Raw Edges in Animal Print, now £16.80 – buy now
This animal-print dress hits three trends of 2021 and it’s wearable beyond summer too.
COLLUSION Gingham Sundress & Headscarf in Yellow & Black, now £12.15 – buy now
Get more bang for your buck with this cottagecore style dress that comes with a matching headscarf.
Cotton Poplin Tie Wrap Midi Sundress, £28 – buy now
White’s a go-to colour for summer dresses, but this one’s different from the rest thanks to its tie-wrap design.
Soft Denim Halterneck Slip Dress, £20 – buy now
A denim dress and a pair of white sneakers are all you need for a no-brainer summer uniform.
Dungaree Midi Sundress with Pocket Detail, now £19.20 – buy now (available up to size 30)
What could possibly make an already good dress better? Pockets, of course! This one fits the bill.
Mini Dress with Volume Sleeves and Embroidery Neckline, now £14 – buy now
Feeling a little boho? This dress is perfect for you. You’ll love the open back too.
Reclaimed Vintage Mini Smock Dress, £38 – buy now
Team this smock dress with these sunglasses and you’re good to go.
COLLUSION Oversize Midi Dress in White, £25 – buy now
You can never go wrong with a classic white shirt dress.
Shirred Maxi Dress, £38 – buy now
Work your summer dress all year round by choosing a seasonless design. This check maxi dress is timeless.
COLLUSION Graphic Print T-shirt Dress, now £6.75 – buy now
Ditsy prints aren’t for everyone. If band tees and darker hues are your thing, opt for this graphic t-shirt dress.
Curve Mesh Long Sleeve Beach Mini Dress, now £17.60 – buy now (available up to size 28)
As worn by Tess Halliday, this mesh dress has House of Sunny vibes and is available up to a size 28.
Batwing Mini Shirt Dress, £28 – buy now
Gingham can be a bit cutesy, so if cottagecore isn’t your thing, this oversized batwing shirt dress is an easy way to wear it.