Obsessed with skincare? Same.
Over the years I’ve ordered a crazy amount of skincare products and tried almost everything on the market, from cheap beauty hacks to serums that quite literally break the bank.
So imagine my excitement to hear that Hailey Bieber is throwing her hat into the ring with a new beauty brand under the name Rhode which happens to be the star’s middle name.
Justin Bieber’s other half has been teasing its arrival for with for months now – and finally I now have some information to share.
Keep reading for everything you need to know about Hailey’s new skincare brand.
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Why is Hailey Bieber branching out into skincare?
Hailey Bieber has always been vocal about her love of skincare and beauty.
The model regularly dishes about her beauty regime and best tips on Instagram and TikTok, telling her followers about her favourite brands. If you’re a fan of Hailey, you probably saw the launch of her own beauty line coming.
Hailey is renowned for her honesty when it comes to skincare. The supermodel doesn’t hold back when it comes to her own skin concerns and issues. Remember when she posted about experiencing perioral dermatitis?
As a supermodel, Hailey has access to some of the most prominent skincare experts in the world. She often recruits skin gurus like Dr Barbara Sturm to help her with her own skin concerns, and she kindly relays the advice she receives to her 46.2 million followers on Instagram.
What I really like about Hailey’s approach is that she isn’t afraid to branch out when it comes to the products she uses. She doesn’t always just stick to the high end brands, but tries products from all ends of the spectrum, which makes us trust her opinion in the world of beauty that much more.
When can I buy Hailey Bieber’s Rhode?
If you live in the US, you’ll be glad to know you can now – finally – buy Rhode.
Unfortunately Rhode is not available to buy in any other countries, but the website claims that they’re ‘aiming to be available internationally in the future!’
Until now, Hailey has displayed some seriously impressive skills for creating hype around her new brand, while giving very little away.
Alongside a glowing selfie on Instagram a few months back, Hailey announced that Rhode will be officially launching in June. She posed alongside some glazed donuts, which seem be a recurring theme for the brand.
You can also visit the website rhodeskin.com and sign up to the mailing list, so you can be first to know when the products drop.
What products will Rhode sell and how much will they cost?
The brand has released 5 products, and they range between $16 and $29.
You can also buy the full set for $95.
They consist of a barrier restore cream, a peptide glazing fluid and a peptide lip treatment in three flavours.
While all products are currently sold out you can join the waitlist for your favourite products and will be alerted when they are back in stock.
What can we expect from Hailey Bieber’s new beauty line Rhode?
Talking about her own skin, Hailey Bieber has previously explained, “Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.
“That’s why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won’t trigger a dermatitis breakout.”
Rhode is focused on creating scientifically proven formulas with a minimal footprint.
All products are made from purposeful, clean, high-performance ingredients at efficacious levels. They are suitable for all skin types and are non-comedogenic, non-irritating and non-sensitizing.
Shop Hailey Bieber’s Rhode
Peptide lip treatment unscented, $16 – buy now
Peptide glazing fluid, $29 – buy now
Barrier restore cream, $29 – buy now
The rhode kit, $95 – buy now