Last Updated on May 17, 2023
Obsessed with skincare? Same.
Over the years I’ve ordered a crazy amount of skincare products and tried almost everything on the market, from cheap beauty hacks to serums that quite literally break the bank.
Hailey Bieber has thrown her hat into the ring with a beauty brand under the name Rhode, which happens to be the star’s middle name.
The line was previously only available in the US, but the star has finally launched it in the UK too. Hallelujah!
Keep reading for everything you need to know.
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Why did Hailey Bieber branch out into skincare?
Hailey Bieber has always been vocal about her love of skincare and beauty.
The model regularly dishes about her beauty regime and best tips on Instagram and TikTok, telling her followers about her favourite brands. If you’re a fan of Hailey, you probably saw the launch of her own beauty line coming.
Hailey is renowned for her honesty when it comes to skincare. The supermodel doesn’t hold back when it comes to her own skin concerns and issues. Remember when she posted about experiencing perioral dermatitis?
As a supermodel, Hailey has access to some of the most prominent skincare experts in the world. She often recruits skin gurus like Dr Barbara Sturm to help her with her own skin concerns, and she kindly relays the advice she receives to her 46.2 million followers on Instagram.
What I really like about Hailey’s approach is that she isn’t afraid to branch out when it comes to the products she uses. She doesn’t always just stick to the high end brands, but tries products from all ends of the spectrum, which makes us trust her opinion in the world of beauty that much more.
When can I buy Hailey Bieber’s Rhode in the UK?
Rhode is now available for UK customers after dropping on May 17th. It’s available from rhodeskin.com, so prepare for ‘dewy, glazed skin’ to rival Hailey’s.
What products will Rhode sell and how much do they cost?
The brand has 5 products, which they range between £16 and £29.
You can also buy the full set for £95.
They consist of a barrier restore cream, a peptide glazing fluid and a peptide lip treatment in three flavours.
What to expect from Rhode
Talking about her own skin, Hailey Bieber has previously explained, “Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.
“That’s why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won’t trigger a dermatitis breakout.”
Rhode is focused on creating scientifically proven formulas with a minimal footprint.
All products are made from purposeful, clean, high-performance ingredients at efficacious levels. They are suitable for all skin types and are non-comedogenic, non-irritating and non-sensitizing.
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Shop Hailey Bieber’s Rhode from 17 May
The lip trio, £42 – buy now
Barrier restore cream, £29 – buy now
Peptide lip treatment, £16 – buy now
Peptide glazing fluid, £29 – buy now
The rhode kit, £95 – buy now
