Obsessed with skincare? Same.
Over the years I’ve ordered a crazy amount of skincare products and tried almost everything on the market, from cheap beauty hacks to serums that quite literally break the bank.
So imagine my excitement to hear that Hailey Bieber is throwing her hat into the ring with a new beauty brand arriving soon under the name Rhode.
Justin Bieber’s other half has been teasing its arrival for with for months now – and finally I now have some information to share.
Keep reading for everything you need to know about Hailey’s new skincare brand.
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Why is Hailey Bieber branching out into skincare?
Hailey Bieber has always been vocal about her love of skincare and beauty.
The model regularly dishes about her beauty regime and best tips on Instagram and TikTok, telling her followers about her favourite brands. If you’re a fan of Hailey, you probably saw the launch of her own beauty line coming.
Hailey is renowned for her honesty when it comes to skincare. The supermodel doesn’t hold back when it comes to her own skin concerns and issues. Remember when she posted about experiencing perioral dermatitis?
As a supermodel, Hailey has access to some of the most prominent skincare experts in the world. She often recruits skin gurus like Dr Barbara Sturm to help her with her own skin concerns, and she kindly relays the advice she receives to her 43.1 million followers on Instagram.
What I really like about Hailey’s approach is that she isn’t afraid to branch out when it comes to the products she uses. She doesn’t always just stick to the high end brands, but tries products from all ends of the spectrum, which makes us trust her opinion in the world of beauty that much more.
Last year Hailey filed a trademark for ‘Rhode’, which happens to be the star’s middle name.
According to TMZ, the trademark covers ‘wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare’ – so we can expect to see more exciting products coming.
When can I buy Rhode?
Hailey has displayed some seriously impressive skills for creating hype around her new brand, while giving very little away.
Alongside a glowing selfie on Instagram, Hailey recently announced that Rhode will be officially launching in June. She posed alongside some glazed donuts, which seem be a recurring theme for the brand.
Rhode’s Instagram account stands at 154k followers, despite having no posts to date. One thing’s for sure: we’re keeping our notifications firmly on for when it does.
You can also visit the website rhodeskin.com and sign up to the mailing list, so you can be first to know when the products drop.
What products will Rhode sell and how much will they cost?
The beauty news authority @Trendmood1 recently posted on Instagram about the upcoming Rhode launch and teased us with some more details on what we can expect from the brand.
The caption commented ‘Looks like there are a few products like a serum/mask, a moisturizer and more…Price range $30 and under.’
What’s most surprising here is the revelation that prices are to be set at $30 (£23) and under for all products in the range. This is a much more accessible price range than other celebrity beauty lines that we’ve seen in the past, which is music to our ears.
If the glazed donut theme is anything to go by, we can expect to see products that promote glowing, fresh skin. We’re thinking a plush range of serums, moisturisers and more, with hydration as its core.
What can we expect from Hailey Bieber’s new beauty line Rhode?
Talking about her own skin, Hailey has previously explained, “Since I like to be as transparent as possible about my skin: I have something called perioral dermatitis which I’ve had for a few years now.
“That’s why for my skin personally I go for super gentle anti-inflammatory products that will help soothe my skin and won’t trigger a dermatitis breakout.”
If this is anything to go by, Rhode will likely focus on pore-friendly products and non-comedogenic formulas to soothe sensitive skin.