If you‘ve read my latest column, you’ll have already witnessed my love for some of the new H&M home products – so much so, I thought I’d dedicate a whole article to it.
For me, the only way to shop at H&M is online; I can never seem to find what I’m looking for in the stores themselves, and believe you me, I have spent a lot of time on that website. How many open tabs are too many open tabs?
Not often can a high street store nail multiple interior trends and styles but this season, H&M have done just that. Everything is a sight for sore eyes, from the patterned bedding to the smokey glassware.
Somehow, they’ve nailed the 70s sex appeal, Scandi modernism and countryside kitsch, simultaneously.
It’s a really elevated collection and, I’m just going to come out and say it, it looks expensive, like getting champagne on a prosecco budget. With collaborations with Uncommon Matters, Fifty Five South and Beards & Daisies available right now, there’s never been a better time to visit the store – online or offline.
H&M isn’t a stranger to the high-end world, with its fashion collaborations from H&M Studio flying off the shelves, so it seems only right the homeware lives up to this too.
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New in at H&M Home
Mango wood serving tray, £22.99 – buy now
Sky Break Framed Canvas, £119.99 – buy now
Jute-blend table runner, £12.99 – buy now
Curved Lines Framed Set, £189.99 – buy now
Beauport Deckchair, £99.99 – buy now
Rattan-door cabinet, £229.99 – buy now
3-pack cushion covers, £19.99 – buy now
Tufted wool rug, £229.99 – buy now
Side table, £139.99 – buy now
Asymmetric mirror, £39.99 – buy now
Porcelain plate, £6.99 – buy now
Beach towel, £24.99 – buy now
Jute doormat, £17.99 – buy now
Fragrance diffuser, £14.99 – buy now
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2-pack metal wall shelves, £59.99 – buy now