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Looking For A Signature Scent? Here Are The Must-Have Men’s Cologne For Every Occasion


Last Updated on May 18, 2023

Navigating the world of men’s fragrances can feel like a mammoth task. The market has an overwhelming array of options; from fruity and sweet top notes to woody or musky base notes, the sheer number of combinations and possibilities seemed endless.

How will you know which suits you best? That’s why we’ve curated a comprehensive guide to help you find the best fragrances a little quicker.

If you’ve never been a big cologne guy, these fragrances will change your mind. You’ll finally understand why cologne matters when you smell them.

close up of a bottle of perfume

Dressing well boosts confidence, but smelling good always enhances our mood – and I’m not the only one who gets it. Last year, the worldwide perfume market reached a valuation of USD 50.85 billion, and it is projected to experience an annual growth rate of 5.9% from 2023 to 2030.

The scent psychology is remarkable too. A review paper published in the Frontiers in Psychology journal reviewed 73 studies on attractiveness, published between 1977 and 2017. It found that attractiveness wasn’t based on one factor, but multiple – including scent.

Agata Groyecka, who led the research, told CNN, “Some odors are not only rated as more pleasant but also sexier, and therefore, they are likely to make people eager to flirt or date. Similarly, unpleasant odors can be discouraging to engaging in a relationship.”

Needless to say, scent does matter.

I know it can be a little confusing when choosing the right fragrance for you. As silly as it might sound, it’s a very technical process. You need to study the notes and understand fragrance families and their seasonality. 

Oh, and here’s a pro tip: when applying your cologne, don’t rub it in. Just give it a good spray and let it do its thing.

For Him Zara perfume colonge

You know what’s even crazier? Even high street stores stores like Zara have a huge collection of over 200 scents. It’s a lot to take in, but hey, no worries, we’ll figure it out together. 

Speaking of Zara scents, here’s another pro tip: if you want scents that are too good for its price points, this high street hero offers the best men’s fragrances. Trust me when I say they’re definitely worth checking out. 

While browsing TikTok for fragrance recommendations may seem like a good idea, it can actually leave you even more perplexed. Believe it or not, the search term ‘men fragrances’ has amassed over 392.1 million views on the platform, adding to the overwhelming amount of information out there.

So, we did the hard work for you. Here are some of the best men’s colognes for your consideration.

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Shop Best Men’s Fragrances 2023

Armani Acqua di Gio Profondo Eau de Parfum from Giorgio Armani

Armani Acqua di Gio Profondo Eau de Parfum 125ml, £80.85, Giorgio Armani – buy now

Uomo  from Zara  Colonge or Perfume

Uomo 100ML, £12.99, Zara – buy now

BOSS The Scent Magnetic For Men Eau de Parfum  from Hugo Boss

BOSS The Scent Magnetic For Men Eau de Parfum 100ml, £89, Hugo Boss – buy now

Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum from Maison

Baccarat Rouge 540 Eau de Parfum, 70ml, £235, Maison Francis Kurkdjian – buy now

Sauvage Eau de Toilette from Dior

Sauvage Eau de Toilette 60ml, £69, Dior – buy now

Black Eau de Toilette Spray from Polo Ralph Lauren

Black Eau de Toilette Spray 75ml, £64, Polo Ralph Lauren – buy now

Eternity for Men Eau de Toilette from, Calvin Klein

Eternity for Men Eau de Toilette 100ml, £41.32, Calvin Klein – buy now

Black Orchid Eau de Parfum from Tom Ford

Black Orchid Eau de Parfum 50ml, £100, Tom Ford – buy now

Oud & Bergamot Cologne Intense from Jo Malone London

Oud & Bergamot Cologne Intense 50ml, £106, Jo Malone London – buy now

#Tobacco Collection Rich Warm Addictive from Zara

#Tobacco Collection Rich Warm Addictive 100 ML, £17.99, Zara – buy now

Eros Eau De Parfum from Versace

Eros Eau De Parfum 100ml, £68, Versace – buy now

Gentleman Eau de Parfum Reserve Privée from Givenchy

Gentleman Eau de Parfum Reserve Privée 60ml, £75, Givenchy – buy now

Le Male Eau de Parfum from Jean Paul Gaultier

Le Male Eau de Parfum 75ml, £60, Jean Paul Gaultier – buy now

Les Absolus d'Orient Cuir Intense Eau de Parfum from Guerlain

Les Absolus d’Orient Cuir Intense Eau de Parfum 125ml, £160, Guerlain – buy now

Only The Brave Mens Eau de Toilette from  Diesel

Only The Brave Mens Eau de Toilette 50ml, £38, Diesel – buy now

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