Last Updated on May 18, 2023
Navigating the world of men’s fragrances can feel like a mammoth task. The market has an overwhelming array of options; from fruity and sweet top notes to woody or musky base notes, the sheer number of combinations and possibilities seemed endless.
How will you know which suits you best? That’s why we’ve curated a comprehensive guide to help you find the best fragrances a little quicker.
If you’ve never been a big cologne guy, these fragrances will change your mind. You’ll finally understand why cologne matters when you smell them.
Dressing well boosts confidence, but smelling good always enhances our mood – and I’m not the only one who gets it. Last year, the worldwide perfume market reached a valuation of USD 50.85 billion, and it is projected to experience an annual growth rate of 5.9% from 2023 to 2030.
The scent psychology is remarkable too. A review paper published in the Frontiers in Psychology journal reviewed 73 studies on attractiveness, published between 1977 and 2017. It found that attractiveness wasn’t based on one factor, but multiple – including scent.
Agata Groyecka, who led the research, told CNN, “Some odors are not only rated as more pleasant but also sexier, and therefore, they are likely to make people eager to flirt or date. Similarly, unpleasant odors can be discouraging to engaging in a relationship.”
Needless to say, scent does matter.
I know it can be a little confusing when choosing the right fragrance for you. As silly as it might sound, it’s a very technical process. You need to study the notes and understand fragrance families and their seasonality.
Oh, and here’s a pro tip: when applying your cologne, don’t rub it in. Just give it a good spray and let it do its thing.
You know what’s even crazier? Even high street stores stores like Zara have a huge collection of over 200 scents. It’s a lot to take in, but hey, no worries, we’ll figure it out together.
Speaking of Zara scents, here’s another pro tip: if you want scents that are too good for its price points, this high street hero offers the best men’s fragrances. Trust me when I say they’re definitely worth checking out.
While browsing TikTok for fragrance recommendations may seem like a good idea, it can actually leave you even more perplexed. Believe it or not, the search term ‘men fragrances’ has amassed over 392.1 million views on the platform, adding to the overwhelming amount of information out there.
So, we did the hard work for you. Here are some of the best men’s colognes for your consideration.
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Shop Best Men’s Fragrances 2023
Armani Acqua di Gio Profondo Eau de Parfum 125ml, £80.85, Giorgio Armani – buy now
Uomo 100ML, £12.99, Zara – buy now
BOSS The Scent Magnetic For Men Eau de Parfum 100ml, £89, Hugo Boss – buy now
Baccarat Rouge 540 Eau de Parfum, 70ml, £235, Maison Francis Kurkdjian – buy now
Sauvage Eau de Toilette 60ml, £69, Dior – buy now
Black Eau de Toilette Spray 75ml, £64, Polo Ralph Lauren – buy now
Eternity for Men Eau de Toilette 100ml, £41.32, Calvin Klein – buy now
Black Orchid Eau de Parfum 50ml, £100, Tom Ford – buy now
Oud & Bergamot Cologne Intense 50ml, £106, Jo Malone London – buy now
#Tobacco Collection Rich Warm Addictive 100 ML, £17.99, Zara – buy now
Eros Eau De Parfum 100ml, £68, Versace – buy now
Gentleman Eau de Parfum Reserve Privée 60ml, £75, Givenchy – buy now
Le Male Eau de Parfum 75ml, £60, Jean Paul Gaultier – buy now
Les Absolus d’Orient Cuir Intense Eau de Parfum 125ml, £160, Guerlain – buy now
Only The Brave Mens Eau de Toilette 50ml, £38, Diesel – buy now