London Fashion Week will see the reintroduction of live shows this month after going digital in June due the Coronavirus pandemic.
The British Fashion Council announced that there will be 7 exclusively physical shows, 21 that will be both physical and digital, and 50 digital only during LFW, which takes place between September 17 and 22.
June saw one of the most accessible LFW’s in history, in that for once invitations weren’t required. Many designers showcased their collections online at londonfashionweek.co.uk, meaning anyone could join.
Fortunately, the amalgamation of digital and physical shows this time round means many can still access shows from their favourite designers, such as Burberry, who kick off LFW on 17th September with a livestream.
Others combining physical and digital shows include Bora Aksu, Christopher Kane, Emilia Wickstead, Halpern, ERDEM, Molly Goddard, PREEN by Thornton Bregazzi, Temperley London, and Victoria Beckham.
Those opting for digital-only shows include Richard Quinn, JW Anderson, Marques’ Almeida, Rixo, Vivienne Westwood and Feng Chen Wang.
Like June’s catwalk shows, this month’s LFW will also be gender neutral.
Speaking of the announcement, the BFC said, ‘LFW is one of the few international events to still be going ahead in London, proving the industry’s resilience, creativity, and innovation in difficult times.
‘Now more than ever, the BFC acknowledges the necessity to look at the future of LFW and the opportunity to drive change, collaborate and innovate in ways that will establish long-term benefits, develop new sustainable business models and boost the industry’s economic and social power.’