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Pride 2023: LGBTQ+ Owned Fashion Brands to Support Now and Forever

The LGBTQ+ owned fashion labels to get familiar with.

Last Updated on May 7, 2023

If you’re looking to support Pride month, the best thing you can do is to buy from LGBTQ+ owned brands – so we’ve selected some of our favourites for you to bookmark now.

London’s Pride event is back and promises to be bigger and better than ever! The annual celebration of love, diversity, and inclusivity will be held on Saturday, July 1st, 2023, and we couldn’t be more excited.

The team at Pride in London has been working tirelessly to create an inclusive and welcoming environment that embraces people from all walks of life.

Their previous mandate culminated in the UK’s largest-ever Pride event in 2022, marking the 50th anniversary of the country’s first-ever march.

The 2022 event was a resounding success and has earned the team several nominations for awards. But the success of the previous event is not the end goal for the Pride in London team.

They are committed to building on their achievements and advancing their relationships with grassroots LGBT+ communities across the capital.

Many fashion brands design items, often emblazoned with the Pride flag and donate some or all of the proceeds to LGBTQ+ supporting charities – but the best thing you can do is support LGBTQ+ owned brands now and forever.

Here are our favourites to bookmark now.

Pyramid 7

Pyramid Seven LLC offers boxer briefs for periods, not gender. 

Founded by Zipporah Jarmon, the brand is based in Chicago and its mission is very clear.

“Our mission is to showcase and share stories of all people who menstruate,” its website reads.

“We begin from the premise that there are people who menstruate who may identify anywhere along the gender spectrum. Our underwear allows a person to wear any available menstrual product comfortably inside our boxer briefs without worrying about leakage, bagginess or discomfort.

“We seek to validate our customer’s gender identity and expression every day of the month. Pyramid Seven practices inclusiveness by representing the true faces, bodies, and expressions of people who menstruate.”


Revel & Riot

Revel & Riot offer graphic T-shirts to raise awareness, promote equality, pride, justice and visibility – and each design comes with a story.

While the website offers an array of positive tees to get your hands on, it also offers resources on internalised homophobia, anti-oppression, coming out and much more.



NICOLE ZÏZI STUDIO offers eco-conscious gender-free street-wear and accessories.

The US brand’s designs are minimal and sharp, while its ethics and commitment to sustainability are on point too.

“Every decision I make serves as a motif of my commitment to sustainability,” Nicole says on the website.

“By sourcing recycled, alternative, and natural materials I am able to develop new products that push towards the elimination of environmental pollution. As a nod to circularity, I aim to protect our communities while simultaneously keeping in mind the way each design affects our environment as a whole.”


Wild Fang

Wild Fang was founded in 2013 with the belief that “a woman has the right to wear whatever the hell they want and be whoever the hell they want.”

Its bright and energetic garments have won countless celebrity fans, including Elliot Page, Lizzo and Janelle Monáe, while it’s used its popularity to donate over $500k to charities and organisations supporting reproductive, immigrant, and queer rights.

On its website, the owners write, “We exist to empower every kind of woman to be the best possible version of herself, smashing gender roles and the patriarchy in the process. Our store may be founded upon a woman’s right to menswear, but our core is founded upon a woman’s right to rights.”


READ MORE: H&M launches free 24-hour suit rental service for people attending job interviews


Humankind Swimwear is a gender inclusive and LGBTQ-focused swimwear line, offering a range of comfortable and supportive beachwear for those who struggle to find non-gender conforming options.

Founded by Los Angeles-based Haily Marzullo, the idea for Humankind Swimwear came from to Marzullo’s struggle to find swimwear she felt comfortable in.

The brand states on its website, “Everyday a great number of people, particularly within the LGBTQ community, are faced with a series of hurdles. Because the world is designed with a specific mold, everything, down to the simple things, add up and further isolate individuals.”



Coco and Breezy Eyewear is a popular fashion brand founded by twin sisters Corianna and Brianna Dotson in 2009.

Their unique and innovative eyewear designs have gained popularity in the fashion and entertainment industries, while also protecting eyes from the sun’s harmful rays.

The brand is committed to inclusivity and creating a community where everyone is invited, advocating for acceptance and accessibility for people from different backgrounds.


Tel far Global

Telfar Clemens is a queer Liberian-American designer who created TELFAR Global in 2005, which has been creating genderless garments for 15 years.

Clemens is determined to create a new fashion system that is more inclusive, sustainable, and socially responsible by employing innovative strategies.

Selena Gomez and Zoë Kravitz have been seen wearing TELFAR’s signature Shopping Bag, highlighting the brand’s widespread popularity and success in creating versatile and stylish genderless products.


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