2021 has been the best year yet for Beyoncé’s sportswear brand IVY PARK, with the star dropping four full collections and a capsule swimwear drop. If that wasn’t enough, yet another collection has just dropped.
Bey first hinted at the news with a selection of Instagram posts on the IVY PARK account, which read, ‘WELCOME TO THE HALLS OF IVY’.
Before long the coveted drop was with us, as it dropped today – conveniently in time for Santa’s visit.
So what do you need to know about the latest drop? Keep reading.
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When did IVY PARK’s Halls of Ivy collection come out?
IVY PARK dropped a new collection titled House of Ivy and it arrived today – on Thursday, 9th December at 11am GMT.
Every time a new drop is on the horizon, the label uses its Instagram to drop not-so-subtle hints of a new collection, as well as changing its homepage.
Since the brand debuted in 2019, it has released one collection per year — except for this year, when it released two full collections and a mini swimwear range so far.
In between these two, Queen Bey also released Drop 3.5, also known as Flex Park.
Then came Peloton Park, a collaboration with the indoor cycling brand.
Bookmark this page to stay up to date, as we’re regularly updating it when we find out new information.
Where can you buy IVY PARK?
Roll-outs in stores come a day after a collection is released online, but only a select number of outlets worldwide get to carry the pieces.
Don’t worry if you miss a drop on adidas’s website because collections become available on ASOS.com a day later too.
There are still pieces from RODEO PARK available to buy on the websites now.
Will Halls of Ivy sell out?
Certain items always sell out first, such as bucket hats, outerwear and shoes.
At the moment, it’s still available to buy now.
Shop Halls of Ivy now
LONG SEQUIN HOUNDSTOOTH JACKET, £280 – buy now
3-STRIPES SEAM LEGGINGS, £75 – buy now
REVERSIBLE ASYMMETRICAL PUFFER JACKET 2.0 (ALL GENDER), £280 – buy now
3-STRIPES KNIT RIB JOGGERS, £90 – buy now
ALLOVER PRINT CATSUIT, £90 – buy now