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All The Best Sales Happening This February

An underrated month for sale shopping, IMO.

Last Updated on February 17, 2023

If you usually sleep on the sales in February, I’ve got some news for you.

The excitement reaches a fever pitch in early January, when the sales are first getting started and you’re scrambling to make sure you get the best pieces.

READ MORE: 16 Spring Summer 2023 Fashion Trends To Get To Know Now (and Where to Shop Them on the High Street)

Obviously, you can get some great bargains at this time of year, but February is a great time to shop the sales too.

This is because the panic buying has finished, and many of these impulse purchases are being returned. Brands are slowly starting to release their spring pieces and adding winter pieces like coats, knitwear and boots to their sales.

Sure, maybe you’re thinking about summer too – but if you’re a real bargain hunter, it might even be a good idea to think ahead to winter 2023. There’s nothing like being prepared, is there?

However huge retailers like ASOS have plenty of spring summer pieces in their Outlet, so you might even be able to find some great warm weather bargains amongst the sale.

I thought I’d get started for you, and find some of the best pieces in the sales right now. Zara, & Other Stories, Mango and more brands’ sales are still going strong, so below you’ll find my wishlist.

I’ll be updating this article throughout the month of February, so bookmark us to stay up-to-date.

READ MORE: 16 Fashion Editor-Approved Items That Have Just Dropped at COS

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Zara kicked off their sale in December last year, but there’s still a few killer pieces left.


Quilted Shoulder Bag, now £17.99 – buy now


Chunky Loafers in Black, now £22.99 – buy now


Cropped Knit High Neck Sweater, now £12.99 – buy now


Wool-blend coat H&M

Wool-blend coat, £96, H&M – buy now

Mohair-blend jumper H&M

Mohair-blend jumper, now £53 – buy now

Crêpe wrap dress h&m

Crêpe wrap dress, now £16 – buy now

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Red midi textured puff sleeve dress monki

Red midi textured puff sleeve dress, now £30 – buy now

White puffer jacket, now £20 – buy now

monki shorts

Green high waist denim shorts, now £7 – buy now


Fitted coat with buttons Mango

Fitted coat with buttons, now £99.99 – buy now

Leather boots with tall leg Mango

Leather boots with tall leg, now £99.99 – buy now

Embroidered cotton dress Mango

Embroidered cotton dress, now £15.99 – buy now


There’s always a sale on at ASOS.

Right now, the retailer is offering up to 50% off over 30,000 items.

French Connection front seam roll neck jumper in green

French Connection front seam roll neck jumper in green, now £47 – buy now

Threadbare diamond quilted jacket in cobalt

Threadbare diamond quilted jacket in cobalt, now £20.40 – buy now

London Rebel double buckle footbed sandals in black

London Rebel double buckle footbed sandals in black, now £12 – buy now

& Other Stories

& Other Stories keeps its sale hidden, with many discounted items under their Archive section.

Boxy Heavy Knit Jumper
 & Other stories

Boxy Heavy Knit Jumper, now £55 – buy now

Oversized Knitted Turtleneck Jumper

Oversized Knitted Turtleneck Jumper, now £85 – buy now

Wide Collar Sherpa Coat & other stories

Wide Collar Sherpa Coat, now £85 – buy now

Oliver Bonas

Animal Floral Print Pink Midi Dress oliver bonas

Animal Floral Print Pink Midi Dress, now £28 – buy now

Animal Print Faux Fur Collar Black Quilted Jacket

Animal Print Faux Fur Collar Black Quilted Jacket, now £65 – buy now

Wide Leg Teal Blue Velvet Trousers

Wide Leg Teal Blue Velvet Trousers, now £26 – buy now

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