Last Updated on November 14, 2023
Looking for the best sample sales in London? You’ve come to the right place. If you live in London, you’re lucky enough to have countless designer sample sales at your fingertips. We’re talking Sister Jane, Elemis, House of Sunny and more. Sample sales offer a chance to get designer items at a mere fraction of their original cost. As the name suggests, the items on sale are previous press or design samples from the designers in question, so they can’t be sold for full price (nor can they be returned most of the time).
This type of sale is typically the fashion industry’s trick to sell off excess stock, prototypes, or end-of-season items. The excitement around London’s sample sales stems from the thrill of unearthing hidden gems from various brands, from designers to independent labels. Shoppers eagerly queue up, often well before the doors open, in anticipation of snagging their desired items at unbelievable discounts. For those fortunate enough to reside in London, attending sample sales is a breeze. However, even if you’re not nearby, there are also plenty of monthly online sample sales to explore.
Here are the sample sales happening this September that you need to know about. Next, read all about the biggest trends for AW23 and the Rabanne x H&M collection.
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London Sample Sales: November 2023
Shrimps
Get up to 80% off exclusive samples, one-off and archive pieces from Shrimps, including outerwear, ready-to-wear, their iconic beaded bags and stunning accessories. All sizes will be available and all major cards are accepted.
WHEN: 9th November 2023
WHERE: The Music Room Mayfair, 58 Davies Street, 1st Floor, London, W1K 5JF
BOOKING REQUIRED? No. You can get free entry and arrive at anytime, but last entry is 30 mins before closing time.
By Far, Lexxola, House of Sunny
Get up to 80% off luxury eyewear, womenswear, menswear, accessories, footwear and handbags from By Far, Lexxola and House of Sunny.
WHEN: 9th – 10th November
WHERE: 23-25 Eastcastle Street, London, W1W 8DF
BOOKING REQUIRED? Yes. Book here.
Sister Jane
Get up to 75% off exclusive samples, one-offs and archived pieces across both womenswear and menswear and Dream Sister Jane, Sister Jane and Ghospell for two days only. Last entry is 30 minutes before closing time and all major cards are accepted, but no cash. All sales are final.
WHEN: 10th – 11th November 2023
WHERE: The Music Room Mayfair, 58 Davies Street, 1st Floor, London, W1K 5JF
BOOKING REQUIRED? No – free entry.
Ralph Lauren
Shop discounted women’s and men’s ready-to-wear, leather goods and footwear at this exclusive sample sale, on for four days only.
WHEN: 8th – 11th November 2023
WHERE: 23-25 Eastcastle Street, London, W1W 8DF
BOOKING REQUIRED? Yes. Visit Arlettie to get your tickets.
Sophia Webster
Sophia Webster is joining forces with MY WARDROBE HQ to host a sale with discounted shoes and accessories at up to 85% off.
WHEN: 9th – 11th November 2023
WHERE: St Peter’s Church, Notting Hill, Kensington Park Road, London, W11 2PN
BOOKING REQUIRED? Yes. Book tickets here.
MIISTA
Enjoy archive pieces, new sample collections and one-off pieces at exclusive prices at Miista’s London sample sale. Expect footwear, clothing and accessories, with all sizes available.
WHEN: 9th – 18th November 2023
WHERE: 33 Wadeson Street, London, E2 9DR
BOOKING REQUIRED? No – free entry.
Juicy Couture
Get up to 80% off Juicy Couture’s iconic tracksuits, womenswear, accessories and more in this two-day sample sale held at Showcase’s Regent Street store.
WHEN: 11th – 12th November 2023
WHERE: Showcase Regent St, 12 Regent Street, St James’s, London, SW1Y 4PE
BOOKING REQUIRED? Yes. Book a ticket here.
Tom Dixon
There’s free entry to the Tom Dixon sample sale, held at The Box. You’ll be able to purchase ex-display and warehouse furniture, lighting and accessories, like chairs, lighting, glassware, decorative objects and scents. Cash, credit, and debit cards are accepted and all sales are final. Last entry is 30 minutes before closing.
WHEN: 9th – 12th November 2023
WHERE: The BOX, 4-6 Ram Place, (Off Chatham Place), London, E9 6LT
BOOKING REQUIRED? It’s highly recommended on the first day, but it’s walk-ins only for the rest of the sale. Book a ticket here.
L.K. Bennett
Like Sophia Webster, L.K. Bennett is teaming up with MY WARDROBE HQ on this sample sale, where you can get up to 80% off.
WHEN: 9th – 11th November 2023
WHERE: St Peter’s Church, Notting Hill, Kensington Park Road, London, W11 2PN
BOOKING REQUIRED? Yes. Book a ticket here.
MY WARDROBE HQ Multi Brand Sale
As well as Sophia Webster and L.K. Bennett, you can get up to 90% off LoveShackFancy, Somerset, Oceanus Swimwear, PAPER London, Lily and Lionel, ioannes, The OWN Studio and more of the best brands.
WHEN: 9th – 11th November 2023
WHERE: St Peter’s Church, Notting Hill, Kensington Park Road, London, W11 2PN
BOOKING REQUIRED? Yes. Book a ticket here.
Monsoon & Accessorize
Monsoon and Accessorize have teamed up with Exclusive Clearing to offer discounts on womenswear, kidswear and accessories. Proceeds will be donated to the Monsoon Accessorize Trust, whcih support women’s and children’s’ education projects in Kabul.
WHEN: 9th – 11th November 2023
WHERE: The American International Church, 79a Tottenham Court Road, London, W1T 4TD
BOOKING REQUIRED? No – free entry.
Bonpoint
Get up to 70% off luxury newborn, babywear, childrenswear, and womenswear at this Bonpoint sample sale held at the Showcase Regent Street store. Last entry is 30 mins before closing time and all sales are final.
WHEN: 13th – 14th November 2023
WHERE: Showcase Regent St, 12 Regent Street, St James’s, London, SW1Y 4PE
BOOKING REQUIRED? Yes. You must have a valid ticket to enter this event. Book here.
Belstaff
Get up to 80% off on luxury menswear, womenswear, and accessories at the Showcase Regent Street Store. Last entry is 30 mins before closing time and all sales are final. All major cards are accepted, but no cash.
WHEN: 15th – 17th November 2023
WHERE: Showcase Regent St, 12 Regent Street, St James’s, London, SW1Y 4PE
BOOKING REQUIRED? Yes. You must have a valid ticket to enter this event and entry fee is £2 by cash or £3 by card. Book here.
The Bank Archive Designer Sale
Don’t miss out on this unbelievable sample sale, where you can get up to 90% off brands including Alexander Wang, Aquazzura, CULT GAIA, Ermanno Scervino, Joseph, Paris Texas Apparel Co., PatBO, Rosantica, Yves Salomon and ZIMMERMANN. Expect to see pieces from AW21, AW22, SS21, SS22 and SS23 collections. All cards and cash accepted.
WHEN: 15th – 16th November 2023
WHERE: 794 Finchley Road, London, NW11 7TJ
BOOKING REQUIRED? No – free entry.
Bella Freud
Shop Bella Freud’s iconic knitwear and much more at this sample sale, held for one day only and open until stocks last.
WHEN: 15th November 2023, 08:00 to 19:00
WHERE: Durrants Hotel, 32 George St,, Marylebone, London, W1H 5BJ
BOOKING REQUIRED? No – free entry.
Hackett
Get up to 90% off on Hackett menswear, including outerwear, blazers shirts, trousers, knitwear, polos and more.
WHEN: 9th – 19th November 2023
WHERE: Icon Outlet at the O2, Peninsula Square, London, SE10 0DX
BOOKING REQUIRED? No – free entry.
The Telegraph x Smart Works Fashion Sale
Head to Somerset House to visit The Telegraph and Smart Works Charity sample sale, which will include pieces from Aligne, Anthropologie, Bobbi Brown, Borgo de Nor, Calvin Klein, Dear Frances, FRAME, Ghost, Hayley Menzies, Hobbs, L.K. Bennett, Lily and Lionel, ME+EM, Missoma, Mother of Pearl, Never Fully Dressed, Nobody’s Child, Oliver Bonas, Olivia Burton, OMNES, Phase Eight, Radley London, Reiss, RIXO London, Rupert Sanderson, Scamp & Dude, seventy + mochi, The Fold, Theory, Tommy Hilfiger, Varley, WAT THE BRAND, Whistles, Wyse London, and many more. You can also enjoy free touch-ups from Bobbi Brown and complimentary cocktails and treats thanks to Double Dutch, BLOOM Gin, and Drake & Morgan.
100% of the proceeds will go towards supporting unemployed women with clothing and coaching to help them succeed at job interviews and transform their lives.
WHEN: 18th – 19th November 2023
WHERE: Somerset House, Strand, London, WC2R 1LA
BOOKING REQUIRED? Yes – tickets are £18 and can be booked at Get Tickets.
Hunter
Get up to 70% off Hunter’s iconic wellies, worn by the likes of Kate Moss, Mila Kunis and Reese Witherspoon. The two-day sale will not only stock footwear for adults and children, but clothing and accessories too.
WHEN: 21st – 22nd November 2023
WHERE: Showcase Regent St, 12 Regent Street, St James’s, London, SW1Y 4PE
BOOKING REQUIRED? Yes – you must have a valid ticket to attend this event.
Fred Perry
Get up to 80% off womenswear, menswear, footwear, and accessories at this sample sale, held at The BOX for three days only. Cash, credit, and debit cards are accepted. All sales are final and last entry is 30 minutes before closing.
WHEN: 24th – 26th November 2023
WHERE: The BOX, 4-6 Ram Place, (Off Chatham Place), London, E9 6LT
BOOKING REQUIRED? There’s free entry, but booking for the first day is highly recommended. Book your ticket via Get Tickets. The rest of the sale is walk-ins only.
Reiss
Get up to 80% off menswear, womenswear, footwear, accessories and more at this huge Reiss clearance sale, held at the Icon Outlet at the O2.
WHEN: 23rd November – 4th December 2023
WHERE: Icon Outlet at the O2, Peninsula Square, London, SE10 0DX
BOOKING REQUIRED? Yes – you must have a valid ticket to attend this event.
Online sample sales
Elemis
Get up to 50% off Elemis’ award-winning skincare at Showcase’s exclusive online sample sale, on for one day only.
WHEN: 12th November, 2023
WHERE: Showcase Online Store
BOOKING REQUIRED? Book online here for access.
LSA
Get up to 70% off luxury glassware, tableware, gifts and decorative accessories at the Showcase online store. Delivery is £8.95 and can take up to 30 days.
WHEN: 17th November 2023, 08:00 – 23:59 GMT
WHERE: Showcase Online Store
BOOKING REQUIRED? Book online here for access.
