11 Earth-friendly Bikinis We Love for Summer

Sustainable swimwear.
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As soon as we can see summer on the horizon, many of us buy countless bikinis in preparation of our holidays, but we rarely consider what our shopping habit is doing to the environment. That’s where sustainable swimwear comes in.

While renting and buying secondhand are great practices, they can be quite iffy to do if your agenda is to buy swimsuits. So it’s great that we have more options for new sustainable swimwear now.

In the past very few earth-friendly bikini brands existed, but as consumers have become more conscious, the number of brands specialising in eco-friendly swimwear has grown astronomically. Lyst report that sustainability-related keywords in relation to swimwear have increased 101% over the last month, with the word ‘recycled’ being searched 211% more in May, and brands are working to keep up with the demand.

If you’re worried that sustainable swimwear won’t be your style, think again. While it might have been beige and boring in the past, nothing could be further from the truth these days. In fact, if you’re willing to spend a little more, these bikinis are pretty much on par with Zara’s offerings. We’re talking bright colours, prints, patterns, and more.

READ MORE: These are the bikini trends you need to know for summer 2021

Paper London sustainable bikini

Featuring embellishment, innovative fabrics and even waterproof velvet, these sustainable bikinis are something else.

Of course we’re more than happy to do the research for you, so we’ve gone on the hunt for the most covetable sustainable bikinis you can buy right now. Fisch, Vitamin A and Mara Hoffman are amongst the most-searched-for brands in the category, while we’ve found some chic options from lesser-known labels such as Oceanus Swim, Junk LDN, Stay Wild and Paper London too.

Many of these brands use ECONYL®, a fabric made from recycled fishing nets regenerated from the ocean, or Repreve® Nylon, created from 100% recycled materials, in their bikinis. So if sustainability is important in your quest to look great on the beach, look no further than these guys.

READ MORE: The body positive swimwear brands to get to know now

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Buy now

The Nomad Bikini Top and bottom in orange coral Stay Wild Swim

The Nomad Bikini Bottom, £70, Stay Wild Swim – buy now

Coquillage Mahogany bikini top fisch

Coquillage Mahogany Bikini Top, now $125, Fisch – buy now


Helena Bottoms, £95, Paper London – buy now

Moss Bikini Top Vitamin A

Moss Bikini Top, now £51, Vitamin A – buy now

Tracy Bottom, now £53, Vitamin A – buy now

MARA HOFFMAN + NET SUSTAIN Lydia tie-dyed recycled bikini briefs

Recycled Bandeau Bikini Top, £122, Mara Hoffman at Net-A-Porter – buy now

Recycled Bikini Briefs, £126, Mara Hoffman at Net-A-Porter – buy now

The Chloe Top - Ocean Blue JUNK LDN

The Chloe Top, £48, JUNK LDN – buy now

The Chloe Bottoms, £35, JUNK LDN – buy now

READ MORE: Big boobs? These bikinis are both stylish and supportive

Oceanus Swimwear Callie Bikini

Callie Bikini, £280, Oceanus Swimwear – buy now

Hunza G Duo Jean Bikini

Duo Jean Bikini, £145, Hunza G – buy now


Smocked Frill Top, £90, Ayla Swim – buy now

High Waisted Bottoms, £65, Ayla Swim – buy now

RIO TOP - SAPPHIRE BLUE sustainable swimwear from Away That Day

Rio Top, £59, Away That Day – buy now

Tahiti Bottoms, £69, Away That Day – buy now


Marrakesh Bikini Top, €70, Ohoy Swim – buy now

Marrakesh Bikini Bottom, €55, Ohoy Swim – buy now