We’re sure you’ve seen one or more of Skinnydip London’s cute, fun phone cases. But beyond the Instagram-worthy branding, is the brand ethical and sustainable?
Skinnydip was founded in 2011, right around the time iPhone cases were becoming popular. Its founders, James Gold, Richard Gold, and Lewis Blitz, found that the market at the time was limited to cases in neutral colours, so they decided to put up the brand.
Years later, the brand ventured into bags and now even clothing. It’s since collaborated with a lot of notable brands such as Disney, the Simpsons, and just last year, Little Mix’s Jade Thirlwall.
There’s no denying the brand has grown quite well since it started. But are ethical and sustainable practices part of its growth? Let’s see.
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Is Skinnydip sustainable?
Speaking to Klarna, founder James Gold described the brand saying: ‘We’re a fast-fashion brand selling fun and unique fashion accessories.’
From that alone, you may already have an idea of what the brand’s stance on sustainability is.
Fast-fashion brands thrive in the need for newness and fast production, often with little to no regard for the quality and the sustainability of the materials used. Can fast-fashion brands ever be sustainable?
The brand also doesn’t have a published policy regarding sustainability.
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Is Skinnydip ethical?
There is little to no information online about the brand’s ethical policies.
The only public information from which you can glean an idea of how the brand operates is Indeed’s employee reviews. Skinnydip London got a 2.3 out of 5 rating from former employees.
The brand itself hasn’t published anything relating to its supply chain or company policies. There is no evidence that Skinnydip London provides its employees with living wages.
Skinnydip’s Animal Welfare Policy
The brand launched a collection in collaboration with the People’s for the Ethical Treatment of Animals (PETA) with the goal of ‘educating the world about animal cruelty and promoting animal kindness.’ The brand has been certified cruelty-free by PETA.
Wear Next Opinion
Wear Next believes it’s important to highlight the negative and unjust practises taking place in the fashion industry. We believe ethics and sustainability are an important talking point to bring about change and we encourage you to contact fashion brands to demand this.
However we understand that sustainable fashion isn’t accessible for every body due to various factors, such as budget and the ability to find confidence-boosting clothes that fit. We will continue to offer you fashion inspiration and guidance to suit every body and budget, while also highlighting the unjust systems at play in the fashion industry.
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