Last Updated on October 27, 2022
While & Other Stories isn’t new to collaborating with other brands having previously collaborated with the likes of Rodarte, Rejina Pyo, Sadie Williams, Zane Bayne and Minju Kim to name but a few, this will be the first such collaboration with a high street store for Awake Mode.
A.W.A.K.E. MODE was founded by Natalia Alaverdian in 2012, a former fashion director for Harper’s Bazaar Russia and has been known for its wearable avant-garde style ever since.
“To be in A.W.A.K.E. MODE is an act of awareness, as opposed to going about your day on autopilot.” says the brand’s founder Natalia Alaverdian. “The acronym stands for All Wonderful Adventures Kindle Enthusiasm.”
A.W.A.K.E. MODE has been cultivating quite the following of its own having been seen on A-listers from Kendall Jenner to Kim Kardashian who have been seen supporting the brands quirky designs.
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When does the & Other Stories and A.W.A.K.E. MODE Collab drop?
The limited collection is available to buy now after dropping on Thursday 27th October. It consists of 12 ready-to-wear pieces and along with two accessories pieces that I for one can’t wait to get my hands on it.
Imagery of the collection released so far have given us a sneak peek what to expect including chic tailored trousers and shirt two-pieces, a square-necked puff sleeve black dress, aswell all while including the label’s trademark cut-out square print.
Serious heart eyes for the red fringe jumpsuit, perfect for the festive season.
The collection will be available to shop online aswell as in stores from Thursday so mark your calendars as it won’t last long.
“Each of us is unique. Let’s celebrate our individuality with glorious clothes that hold space for playfulness and are wonderful to wear and marvellous to look at,” concludes Natalia Alaverdian, creative director and founder of A.W.A.K.E. MODE.
Keep scrolling to see the full collection in pictures.