SS21 Pastels Trend: Wear Next Presents Power Pastels, a Celebration of the Cotton Candy Hues That Are Dominating SS21

It’s no coincidence that pastels are trending this season.

After 18 months of the pandemic impacting every aspect of our lives, we’re seeking out the calming and comforting cotton candy colours to do just that – make us feel at ease.

Video by Phoebe Bostock

The soothing nature of parma violet hues saw countless designers embrace the shades for SS21. Pastels were seen at Stine Goya, Max Mara, Acne, Chanel and Cecilie Bahnse in a wide variety of silhouettes, from flowing gowns, to tailored trousers.

Of course, the high street and emerging designers have celebrated pastels in their summer collections too, with Livia Tang, Foam of the Days, Ana Ljubinkovic and Fiona O’Neill utilising the ice cream shades in heavily embellished accessories, feminine blouses covered in bows and extravagant tulle gowns.

This sunny trend inspired our new editorial, Power Pastels. Shot by photographer Olivia Bossert at a studio in London, it celebrates a new era of fashion as our lives return to some semblance of normality, in which self-expression and extravagance are encouraged.

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Model Amrita Palahey at Elite

Photography by Olivia Bossert

Hair & Make Up by Emily Wouters using Biossance, Kjaer Weis and ĀTHR Beauty

Styling by Mariam Taiwo Sonekan