Is it ever too early to start preparing for bikini season? Not in my book.
Whether it’s slathering on fake tan or shopping for a bikini, I find myself preparing earlier and earlier every single year.
READ MORE: 17 of The Best Cut Out Swimsuits On The High Street Right Now
It’s probably down to the fact that we’ve all been unable to travel for the past two years, so now I’m feeling more excited than ever to enjoy scorching weather on the beach.

I have to confess that I’ve already bought a swimsuit from H&M this year, and it’s one of the most flattering that I own. It’s not too restrictive and it’s super chic, so I’ve been perusing its bikini section ahead of summer 2023 to find a similar two-piece.
What is it that you look for in a bikini? For me, it’s comfort, support, style, affordability and most importantly, a flattering fit. I’m not saying that’s what’s most vital for everybody, but it is for me.
I’ve always felt slightly uncomfortable being almost naked on a beach, so the swimwear I’m wearing must make me feel and look good for me to go out there wearing it.
H&M’s swimwear isn’t too fussy, but it’s well-fitting and affordable. I’m not easy to please, but I’m a big fan.
Have I swayed you too? While I’m expecting to see the high street hero add more to their offering as summer draws closer, there are plenty of stylish options already available to shop.
Here’s my wish list.
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READ MORE: 14 Striped Swimsuits You Should Wear To The Beach
Shop H&M Bikinis

Printed Halter Bikini Top, £18 – buy now
Printed Tie Bikini Bottom, £12 – buy now

Graphic-print bikini top, £29.99 – buy now
Graphic-print bikini bottoms, £19.99 – buy now

Padded bandeau bikini top, £17.99 – buy now
Bikini bottoms, £9.99 – buy now

Wrapped Triangle Bikini Top, £23 – buy now
Bikini Tie Briefs, £17 – buy now

Padded triangle bikini top, £12.99 – buy now
Brazilian bikini bottoms, £12.99 – buy now

Push-up bikini top, £14.99 – buy now
Bikini bottoms, £9.99 – buy now

Crepe Knot Tie Bikini Top, £27 – buy now
Crepe Knot Tie Bikini Briefs, £23 – buy now

Padded bikini top, £12.99 – buy now
Bikini bottoms, £9.99 – buy now

Padded bandeau bikini top, £14.99 – buy now
Tanga bikini bottoms, £12.99 – buy now