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I’m Incredibly Picky When It Comes to Bikinis, But This High Street Brand’s Never Let Me Down

Be prepared.

Is it ever too early to start preparing for bikini season? Not in my book.

Whether it’s slathering on fake tan or shopping for a bikini, I find myself preparing earlier and earlier every single year.

READ MORE: 17 of The Best Cut Out Swimsuits On The High Street Right Now

It’s probably down to the fact that we’ve all been unable to travel for the past two years, so now I’m feeling more excited than ever to enjoy scorching weather on the beach.

model wearing a bikini set from H&M

I have to confess that I’ve already bought a swimsuit from H&M this year, and it’s one of the most flattering that I own. It’s not too restrictive and it’s super chic, so I’ve been perusing its bikini section ahead of summer 2023 to find a similar two-piece.

What is it that you look for in a bikini? For me, it’s comfort, support, style, affordability and most importantly, a flattering fit. I’m not saying that’s what’s most vital for everybody, but it is for me.

I’ve always felt slightly uncomfortable being almost naked on a beach, so the swimwear I’m wearing must make me feel and look good for me to go out there wearing it.

H&M’s swimwear isn’t too fussy, but it’s well-fitting and affordable. I’m not easy to please, but I’m a big fan.

Have I swayed you too? While I’m expecting to see the high street hero add more to their offering as summer draws closer, there are plenty of stylish options already available to shop.

Here’s my wish list.

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READ MORE: 14 Striped Swimsuits You Should Wear To The Beach

Shop H&M Bikinis

H&M Printed Halter Bikini Top

Printed Halter Bikini Top, £18 – buy now

Printed Tie Bikini Bottom, £12 – buy now

H&M Graphic-print bikini

Graphic-print bikini top, £29.99 – buy now

Graphic-print bikini bottoms, £19.99 – buy now

H&M black bandeau bikini

Padded bandeau bikini top, £17.99 – buy now

Bikini bottoms, £9.99 – buy now

H&M Wrapped Triangle Bikini

Wrapped Triangle Bikini Top, £23 – buy now

Bikini Tie Briefs, £17 – buy now

H&M Brazilian bikini

Padded triangle bikini top, £12.99 – buy now

Brazilian bikini bottoms, £12.99 – buy now

H&M black bikini set

Push-up bikini top, £14.99 – buy now

Bikini bottoms, £9.99 – buy now

H&M Crepe Knot Tie Bikini

Crepe Knot Tie Bikini Top, £27 – buy now

Crepe Knot Tie Bikini Briefs, £23 – buy now

H&M black and white bikini set

Padded bikini top, £12.99 – buy now

Bikini bottoms, £9.99 – buy now

H&M Tanga bikini bottoms and Padded bandeau bikini top

Padded bandeau bikini top, £14.99 – buy now

Tanga bikini bottoms, £12.99 – buy now

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