With more than 1.1 billion views on TikTok, the coquette aesthetic, also known as ‘dollette’ is among the fastest rising trends on TikTok with Gen-Z in particular showing a keen interest in the style.
In a Pinterest report shared last year, searches for the ‘coquette aesthetic’ started to rise dramatically in November, this increase was three times compared to the prior month.
Could this sudden rise in popularity be due to Euphoria?
Euphoria has been known for delivering swoon worthy outfits and makeup looks week after week.
Each character has their own unique style, but for us the real winner is Cassie. She’s had multiple outfits to take note of, most iconic her coquette inspired outfit in that bathroom scene that had everyone talking.
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What does Coquette mean?
The literal definition of coquette is “a flirtatious woman”. The coquette aesthetic is described as embodying all things that are idyllic, feminine and dainty.
Coquette style is all about embracing femininity and romanticizing vintage summer styles. Think hyper-femininity, daintiness, and nostalgia.
What is Coquette style?
Frills, knits and lacework are some of the key attributes of coquette designs.
Think lace blouses and tank tops, pointelle knits, dresses with frilly details, miniskirts and corsets, to platform Mary Jane heels paired with knee-high or frilly socks. The colour palette is mainly rooted in pastels and candy colours.
Expect to see accessories such as hair bows, pearl clips, gold jewels and heart-shaped sunnies.
Make up is always kept soft, dewy and natural.
According to the global search platform Lyst, month-on-month searches for platform heels have increased 45%, mini skirts and dresses are up 50%, and lace items are up 38%. Views for opera gloves have also increased 26%.
Where does Coquette style come from?
The Coquette style draws inspiration from multiple time periods over the past centuries and blends both traditional and modern trends together.
It takes inspiration from other aesthetics such as balletcore and royalcore and comes together as an amalgamation of multiple time periods.
References can be traced to Kirsten Dunst in Marie Antionette, Natalie Portman in Black Swan and Lana Del Rey makes during her vintage Americana era in the early 2010s.
On a more recent note, think Cassie in Euphoria. Her soft and sweet look embodies the coquette look and feel.
Is the Coquette aesthetic problematic?
In the past, the coquette aesthetic has been linked to both the ‘lolita’ and ‘nymphet’ aesthetics which were particularly popular online during the Tumblr days of the 2010s but were said to ‘hyper-sexualise innocence’.
Through Tiktok, the aesthetic seems to be almost entirely reinterpreted; girls are not simply dressing for the male gaze but rather reclaiming, owning and celebrating their own femininity.
Today’s interpretation of the aesthetic is solely focused on embracing one’s femininity, it is more inclusive and empowering than ever.
Where to shop the Coquette aesthetic
ASOS is the perfect place to start for everything coquette at an affordable price. Search for mini skirts, frill socks, hair bows, and heart-shaped sunnies to kickstart your new coquette wardrobe. ASOS also have a huge selection of platform heels at not to miss.
Zara do great knit and frill cardigans that will give you major Cassie vibes. The Zara beauty collection is also a great place to shop the makeup look.
How to dress like Cassie from Euphoria
Cassie is the embodiment of the coquette aesthetic and we have done a deep dive on exactly how to dress like her and even where to find some of the exact pieces she wore on the show. See exactly how here.
READ MORE: How to Dress Like Maddy From Euphoria