Last Updated on October 27, 2023
On the hunt for a new signature scent? If you walk straight past & Other Stories perfumes when you go shopping, you might be missing a trick so I’m sharing the fragrances from the brand you need to take notice of.
Perfumes can be an easy way to express your personality. It might seem like a small detail to some, but the right fragrance has the ability to make you feel great about yourself – as well as make you more memorable to others.
Research into scent marketing by Mood Media found that 75% of all emotions generated every day are due to smell. Because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch. I used to forego perfume, but since discovering the power of a delicious scent, I’m convinced it’s a bigger detail than I once thought.
A problem many of us face however is the expense of a good perfume. Luxury fragrances can cost hundreds, making it an expensive habit. If you’re looking to spend less on perfume, there are many options available. The most obvious option is to buy the cheaper ones – but I know what you’re thinking. Cheap perfumes usually smell cheap, and expensive perfumes usually smell expensive. But there are great purse-friendly options that exude luxury—like those from & Other Stories.
The Swedish brand offers more than just cute summer dresses. They also have perfumes that smell luxurious, despite being under £30. When you delve further into the individuals behind these perfumes, it’s no surprise why. Ben Gorham, the mastermind behind luxury fragrance house Byredo, is the man in charge of & Other Stories’ fragrances.
If you’re looking for a new perfume, & Other Stories have plenty of purse-friendly scents to rival the world’s most expensive fragrances. There are plenty to choose from, but these are my personal favourites that I smelt on my latest journey to the store. Many of them come in both an eau de toilette, roll-on and body oils, small enough to pop right in your handbag.
Next, read more about the best Zara perfumes that smell just like designer fragrances, as well as my favourite H&M perfumes.
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Sardonyx Fire Eau de Toilette, £28
Sardonyx Fire Eau de Toilette, £28 – buy now
It was love at first sniff with Sardonyx Fire, an eau de toilette spray with top notes of guava and pink freesia; heart notes of rose absolute, saffron and Indian jasmine, and base notes of patchouli, black amber and vanilla beans. It’s an unusual and sensual scent that lasts all day, and is as close to luxury as you’re gonna get for under £30.
Sicilian Sunrise Eau de Toilette, £28
Sicilian Sunrise Eau de Toilette, £28 – buy now
Sicilian Sunrise offers a completely different scent. This is a much more refreshing and zesty scent, as the name suggests. With top notes of lemon, watery notes and ginger, middle notes of tangerine and petitgrain and base notes of musk, agarwood and amber, this is definitely for those who love the smell of citrus. It’s also been likened to D&G’s Light Blue.
Déjà Vu Mood Eau de Toilette, £28
Déjà Vu Mood Eau de Toilette, £28 – buy now
Next up, we have Déjà Vu Mood. With top notes of elemi, wild raspberry and jaboticaba, heart notes of jasmine sambac, blue cyclamen, saffron flower, and base notes of ambroxan, driftwoods, cotton candy, it’s been likened to Baccarat Rouge.
Havana Blues Eau de Toilette, £28
Havana Blues Eau de Toilette, £28 – buy now
Havana Blues is quite a masculine scent despite being unisex, with top notes of wild fig, lemon, black pomegranate, heart notes of tobacco leaves and jasmine petals, and base notes of patchouli and Texas cedarwood.
Fleur de Mimosa Eau de Toilette, £28
Fleur de Mimosa Eau de Toilette, £28 – buy now
Fleur de Mimosa has top notes of bergamot, almond and blackcurrant, middle notes of mimosa, jasmine, heliotrope and nutmeg, and base notes of amber and cedar. It’s earned a place in our list due to its gorgeous powdery, floral scent.
Punk Bouquet Eau de Toilette, £28
Punk Bouquet Eau de Toilette, £28 – buy now
Lastly, I had to include Punk Bouquet. This scent has top notes of almond, tangerine and green apple, heart notes of cyklamen, tiger orchid and lotus flower, and base notes of vanilla, tonka beans and treemoss. The result is a summery, floral and fruity fragrance.