Perfumes can be an easy way to express your personality.
It might seem like a small detail to some, but the right fragrance has the ability to make you feel great about yourself – as well as make you more memorable to others.
Research into scent marketing by Mood Media found that 75% of all emotions generated every day are due to smell. Because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch.
I used to forego perfume, but since discovering the power of a delicious scent, I’m convinced it’s a bigger detail than I once thought.
A problem many of us face however is the expense of a good perfume. Luxury fragrances can cost hundreds, making it an expensive habit.
If you’re looking to spend less on perfume, there are many options available. The most obvious option is to buy the cheaper ones – but I know what you’re thinking.
Cheap perfumes usually smell cheap, and expensive perfumes usually smell expensive. But there are great purse-friendly options that exude luxury—like those from & Other Stories.
The Swedish brand offers more than just cute summer dresses. They also have perfumes that smell luxurious, despite being under £30.
When you delve further into the individuals behind these perfumes, it’s no surprise why. Ben Gorham, the mastermind behind luxury fragrance house Byredo, is the man in charge of & Other Stories’ fragrances.
You won’t find any Byredo dupes, but you will find original and beautifully subtle yet luxurious scents. And the best part is that you don’t have to splurge.
If you’re looking for a new perfume, & Other Stories have plenty of purse-friendly scents to rival expensive favourites.
There are plenty to choose from, but these are our favourites.
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Shop & Other Stories Perfume
Arabesque Wood Eau de Toilette, £28 – buy now
Sardonyx Fire Eau de Toilette, £28 – buy now
Sicilian Sunrise Eau de Toilette, £28 – buy now
Déjà Vu Mood Eau de Toilette, £28 – buy now
Havana Blues Eau de Toilette, £28 – buy now
Punk Bouquet Eau de Toilette, £28 – buy now