Ever found yourself wondering which Gucci fragrance to choose, Bloom or Flora? I hear you. With both scents coming from one of the most renowned names in fashion, making the decision is even tougher. They stand out in the perfume world, each with a unique charm that’s hard to overlook.

Gucci is that designer brand everyone knows and loves in the fashion and perfume scene. Over the years, they released tons of popular scents—and Gucci’s Bloom and Flora are among them. These head-turning floral scents are crafted with a nod to haute couture, blending timeless elegance with modern flair.

If you’re having a hard time choosing which Gucci floral scent to pick, keep scrolling as I’ll delve into the specifics and compare their notes, projection, longevity, versatility, and price points. Ready to find out which Gucci fragrance will take pride of place in your collection? Let’s get started and uncover your next must-have scent. For more designer perfumes, check out our review of Prada’s Paradoxe and Coach perfumes to try out this 2024 next.

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Gucci Bloom

Gucci Bloom EDP 50mL, £80.75, John Lewis & Partners – buy now

Launched in 2017, Bloom was the debut fragrance of Gucci’s former creative director Alessandro Michele. This Eau de Parfum bursts a vibrant bouquet of jasmine, tuberose, and Rangoon creeper, creating a distinctly floral fragrance that’s bold and pure. It’s the kind of scent you would like to wear when having brunch with your girlies on a sunny spring day—fresh, floral, and effortlessly chic. 

Top Notes: Ragoon Creeper
Heart Notes: Tuberose
Middle Notes: Jasmine Bud

Gucci Flora Gorgeous Gardenia

Gucci Flora Gorgeous Gardenia EDP 50mL, £80.75, John Lewis & Partners – buy now

Flora Gorgeous Gardenia was first released to the public in 2021, created by renowned perfumer Alberto Morillas. This Eau de Parfum weaves together the sweetness of pear, the richness of gardenia, and a hint of brown sugar, creating a scent that is captivating and delightful. I’d say it’s perfect for daytime wear or sunny outings, giving off that “just picked from the garden” freshness that’s totally selfie-worthy. If you want to make a subtle yet distinct impression, this scent fits the bill.

Top Notes: Pear Blossom
Heart Notes: Gardenia and Jasmine
Middle Notes: Brown sugar and Patchouli

Gucci Bloom vs. Gucci Flora Gorgeous Gardenia: Which one is better?

Keep reading as we make a no-nonsense comparison between Gucci Bloom and Gucci Flora Gorgeous Gardenia. 

Projection

Gucci Bloom is known for its strong projection. Reviews often mention its ability to last and be noticed, making it perfect for those who want their fragrance to stand out.

Gucci Flora Gorgeous Gardenia, on the other hand, is a bit more on the subtle side. It’s not shy, but it knows how to keep things classy and understated. The projection is moderate, making it ideal for being appreciated up close rather than from across the room.

So, if we’re talking winning in terms of projection, Gucci Bloom takes the crown for its bold presence. But for those who prefer a gentler approach, Flora Gorgeous Gardenia is the go-to.

Longevity

Gucci Bloom is often praised by shoppers for its initial strong presence, but when it comes to longevity, it settles into a more subdued, intimate fragrance over time. According to reviews from Fragrantica, it holds up decently throughout the day but may need a touch-up for evening wear.

On the flip side, Gucci Flora Gorgeous Gardenia seems to dash off a bit quicker than you might want. According to most shoppers, it tends to whisper its sweet nothings for just 1-2 hours. While its gardenia and brown sugar notes are delightful, they might not hang around as long as you’d hope.

Comparing the two, Gucci Bloom definitely takes the lead in terms of longevity. It offers that lasting fragrance experience, ensuring you’re enveloped in its floral embrace for the long haul. Flora Gorgeous Gardenia, while gorgeous, seems better suited for short stints or occasions when you can reapply and keep the scent fresh.

Versatility

Gucci Bloom is known for being a versatile fragrance that suits a variety of occasions, from everyday wear to special nights out. It’s a reliable choice for almost any event, making it a go-to scent for many.

Gucci Flora Gorgeous Gardenia, on the other hand, is best for daytime and warmer seasons, according to reviews. Ideally, it shines best in the spring and summer days but may not be as adaptable for all occasions.

Comparing the two, Gucci Bloom offers greater versatility, fitting easily into casual and formal settings. While Flora Gorgeous Gardenia has its charm for daytime use, Bloom is the more flexible option, easily transitioning from day to night.

Price

Gucci Bloom is priced at the higher end of the spectrum, reflecting its premium status and rich floral composition. At 50 mL, it retails at £80.75 (John Lewis & Partners), which can be pricey compared to your average dupes. It’s marketed towards those willing to invest in a distinctive and potent floral fragrance.

Gucci Flora Gorgeous Gardenia, while carrying the Gucci luxury price tag, might vary slightly depending on the size and edition. Generally, it’s positioned similarly to Bloom. At John Lewis & Partners, it has a hefty price point of £80.75 for 50mL. 

In terms of price, the difference might not be significant, as both are from the same luxury house and offer high-quality fragrances. The choice between Bloom and Flora Gorgeous Gardenia comes down to scent preference rather than cost, with both representing a splurge-worthy addition to any perfume collection.

Final thoughts

The final decision hinges on what you’re looking for in a fragrance and the kind of impression you aim to leave. Both perfumes bring something special to the table. Gucci Bloom offers a deep, floral richness, perfect for those who love a scent that makes a statement. Meanwhile, Gucci Flora Gorgeous Gardenia brings a lighter, more day-friendly floral sweetness, ideal for those who prefer a more subtle, fresh vibe.

Whether you’re drawn to the bold floral presence of Bloom or the gentle, inviting sweetness of Flora Gorgeous Gardenia, you’re choosing a scent that’s bound to turn heads.