Love Them or Hate Them, Bleached Eyebrows Are the Latest Celebrity Approved Trend

Here's how to nail the trend.

Last Updated on September 23, 2022

Since Cara Delevingne debuted the the big eyebrow back in 2013, I have been an avid fan of the fuller, fluffy brow look.

Tweezing has been kept to a minimum and Anastasia Beverly hills has been my trusty best friend.

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Recently however we’ve seen a resurgence of the 90s cult bleached brow trend.

bleached eyebrows kendall jenner

Are bleached eyebrows a trend?

The controversial beauty trend has literally taken over TikTok with searches for the hashtag #bleachedbrows having over 130 million views right now.

The trend has been on the up for the past year, and its showing very few signs of slowing down, from Lizzo to Lila Moss it seems everyone is on board with the bleached brow.

Even Kim Kardashian was spotted sporting platinum blonde eyebrows on the cover of the “American Dream” edition of Interview magazine and this really cemented interest in the edgy trend.

According to Cloud Nine, web searches for bleached brows more than doubled after Kim Kardashian posted the picture of her bleached brows to social media.

Tempted to try the trend out for yourself? Keep reading everything you need to know about bleaching your eyebrows — we’ve scoured TikTok for the safest easiest DIY methods.

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How to Achieve the Bleached Eyebrow Trend

There are many ways to achieve the bleached eyebrows trend; going to a professional is probably the safest option if you don’t quite trust yourself with bleach your own brows.

The good news about DIY bleached brows is that it’s a relatively low-stakes commitment once you have some brow tint on hand to reverse things if you don’t get the desired effect.

If you do want to DIY the bleached eyebrows effect, you have a few different options available to you.

How To Bleach Your Eyebrows At Home

You first need to ensure the area you are bleaching is clean and dry, next apply a balm like Vaseline around the brow so the bleach only dyes the hair on the brow and doesn’t  irritate the skin around it.

Then, using a bleach for facial hair, follow the directions on the box and apply in back and forth motions with a spoolie, ensuring to get it right into the roots.

Leave the bleach develop for roughly 10 minutes before wiping off.

You can use a purple shampoo or purple cream corrector to offset any brassy tones that may happen to naturally darker brows.


Ok but im OBSESSED! what do you think?? Also what do you think about the song? 😋 #bleachedeyebrows #eyebrows #viralvideo #pov #music #singer #songwriter #independentartist

♬ original sound – katpenkin

How To Fake the Bleached Eyebrows Trend

Bleaching the eyebrows is not the only way to achieve the look. For those of us that are less willing to commit to the bleached brow, make-up is always a great alternative.

The bleached eyebrows look can easily be achieved by applying concealer onto the natural brow using a mascara wand.

This option is perfect for those who want to try the edgy trend but scared to actually commit to bleaching the brows.  

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