With summer almost upon us, it’s officially time to talk swimwear – and Frankies Bikinis newest collaboration has got us very excited for swimsuit season.
The brand has teamed up with international supermodel Gigi Hadid to launch a line of cottagecore-inspired bikinis, swimsuits, clothes and accessories.
It’s not surprising that Gigi would collaborate with the swimwear brand as it was founded by her longtime friend, Francesca Aiello.
Having grown up together on the sandy beaches of Malibu, it was only a matter of time before the two fashion-forward ladies formed an alliance.
Gigi and her daughter Khai are often spotted twinning in Frankies Bikinis swimsuits, which unsurprisingly sell out immediately – so to commemorate the brand’s 10-year anniversary, the school friends decided to embark on a collaboration which draws inspiration from their longstanding friendship that spans Malibu to Pennsylvania.
“Francesca and Gigi grew up together, spending summer days and afternoons after school on the sandy beaches of Malibu,” Frankies Bikinis stated in a press release.
“As they both continued to pursue their careers in the fashion industry, they maintained their close friendship, always supporting one another through each major milestone. Coming together 10 years later to design a collection of swimsuits and loungewear is a full circle moment for the both of them.”
The collection is brimming with the Americana nostalgia aesthetic Gigi is known for.
Hadid’s farming roots stem back to her Pennsylvania family home; expect to see gingham prints, cutesy florals, and lots of bows and ruffles.
The whole collection is feminine, the prints are delicate, and the silhouettes are flirty; the terry cloth fabrics and pretty pastels bring a touch of LA back to the collection.
Watch out for some very personal touches hidden in the campaign. There’s a special tree stump with G+F carved into it that represents Gigi’s and Francesca’s friendship, and a mother and baby deer that is said to represent the joy that motherhood has recently brought to Gigi. How cute.
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When will Gigi Hadid x Frankies Bikinis be available to buy?
The collection will be launched in two separate drops, the first on Wednesday 11th May and the second following on Thursday 2nd June. Keep scrolling for our favourite pieces from the first drop.
How much will the collection cost?
The swimwear is expected to range from £35 to £150.
The collection is full to the brim with 90 pieces including bikinis, swimsuits and loungewear with select styles available in sizes XS to XXL.
Where to shop Gigi Hadid x Frankies Bikinis
Both drops will be available to buy on Frankies Bikinis.
See the campaign in pictures
Shop our favourite pieces from the collection
Tia Triangle Ruffle Bikini Top, £91 – buy now
Tia String Bikini Bottom, £91 – buy now
Dallas Terry Bralette Bikini Top, £110 – buy now
Katarina Terry Cheeky Bikini Bottom, £105 – buy now
Fawn Ruffle One Piece Swimsuit, £215 – buy now
Lucky Terry Crop Top, £140 – buy now
Lisa Terry Full Coverage Bikini Bottom, £110 – buy now
Arabelle Bralette Bikini Top, £115 – buy now
Arabelle Full Coverage Ruffle Bikini Bottom, £110 – buy now