`

H&M’s Latest Innovation Metaverse Design Story Has Landed: See The Futuristic Collection

Back to the future.

Last Updated on December 9, 2022

H&M has today dropped its latest Innovation Design Story, following the success of its previous collections.

The Metaverse collection was debuted by Irina Shayk, Kim Petras, Lucien Laviscount, Shay Mitchell, Manu Ríos, Pom Klementieff, Eli Brown, Joy Crookes, Leomie Anderson, and Alva Claire at Monday’s 2022 Fashion Awards and now you can shop it online.

READ MORE: How to Wear Metallic Pants: 11 Shiny Pairs to Suit Every Budget

The Metaverse Design Story explores sustainability, firstly through the design of each item. Each piece has been designed with circularity in mind through the use of eco-friendly materials

British fashion awards backstage 2022
By Richard Young, British Fashion Council

Certain items feature recycled polyester fibres made from old garments and textile waste, collected from shoppers in H&M stores, while other materials used in the collection include REPREVE® Our Ocean™ – recycled polyester made from plastic bottles recovered from the ocean and 100% recycled sequins also made from plastic bottle waste. One dress was also made using a zero-waste pattern cutting process.

H&M will also be offering multiple pieces from the Metaverse collection for rental in selected stores as part of their effort towards sustainability.

The brand has also created five augmented reality filters in partnership with the Institute of Digital Fashion to celebrate the collection, which allows shoppers to try the pieces on virtually via the H&M app. 

Ann-Sofie Johansson, creative advisor at H&M explains: “The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections.

“In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive fashion vision that can be accessed by anyone, anywhere in the world.”

READ MORE: 7 Spring Summer 2023 Fashion Trends To Get To Know Now

H&m innovation metaverse design story
H&M

H&M has received plenty of criticism for its effort towards sustainability over the years. While the fast fashion giant is one of the top scoring brands on the Fashion Transparency Index with 61-70% and one that works to produce forward-thinking and innovative collections to tackle the damage caused by the fashion industry, many claim the brand isn’t doing enough to combat the issues and it’s been accused of greenwashing in the past. You can read more about their sustainability here.

Whatever your opinions are about the brand, fashion lovers will agree that the new collection is nothing if not forward-thinking.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.

READ MORE: All Our Favourite Brands Have Jumped On This Coat Trend

H&m innovation metaverse design story
H&M

When is the collection available to buy?

You can shop the collection online and in-stores from today, Thursday, December 8.

How much will it cost?

The collection prices vary from £17.99 for lingerie to over £399.99 for a tulle dress.

The most extravagant pieces sell out the quickest, so expect competition!

H&m innovation metaverse design story
H&M

What’s the story behind H&M’s Innovation Design Stories?

H&M first launched its Innovation Design Stories in 2021 with its first collection dedicated to exploring more sustainable methods of production.

Each collection is bold, with extravagant silhouettes and unique pieces designed to catch the eye.

The Innovation Design Stories run alongside H&M’s fashion rental service, which launched in 2019 in Stockholm, Berlin and Amsterdam stores, where customers can borrow a selection of occasionwear pieces from Conscious Exclusive collections.

Shop H&M’s Innovation Metaverse Design Story

H&m innovation metaverse design story

Tulle evening gown, £249.99 – buy now

H&m innovation metaverse design story

Halterneck sequined mini dress, £79.99 – buy now

Asymmetric crinkled smock dress H&m innovation metaverse design story

Asymmetric crinkled smock dress, £149.99 – buy now

Voluminous sequined bandeau dress H&m innovation metaverse design story

Voluminous sequined bandeau dress, £149.99 – buy now

Patterned bodycon dress H&m innovation metaverse design story

Patterned bodycon dress, £39.99 – buy now

H&m innovation metaverse design story

Sequined leggings, £79.99 – buy now

H&m innovation metaverse design story

Long plush teddy coat, £149.99 – buy now

H&m innovation metaverse design story

Flounced evening dress, £299.99 – buy now

H&m innovation metaverse design story

Oversized sequined blazer, £149.99 – buy now

H&m innovation metaverse design story

Beaded mesh mini dress, £399.99 – buy now

H&m innovation metaverse design story

Sequined mini skirt, £69.99 – buy now

Voluminous tulle dress H&m innovation metaverse design story

Voluminous tulle dress, £229.99 – buy now

H&m innovation metaverse design story

Flounced halterneck top, £69.99 – buy now

Flounced mini dress H&m innovation metaverse design story

Flounced mini dress, £199.99 – buy now

Draped dress H&m innovation metaverse design story

Draped dress, £34.99 – buy now

Lacing-detail velour mini dress H&m innovation metaverse design story

Lacing-detail velour mini dress, £39.99 – buy now

H&m innovation metaverse design story

Little black dress, £79.99 – buy now

H&m innovation metaverse design story

Oversized velvet puffer jacket, £149.99 – buy now

H&m innovation metaverse design story

Gathered crêpe mini dress, £69.99 – buy now

Puff dress H&m innovation metaverse design story

Puff dress, £99.99 – buy now

Lacing-detail top H&m innovation metaverse design story

Lacing-detail top, £39.99 – buy now

Flared lacing-detail trousers H&m innovation metaverse design story

Flared lacing-detail trousers, £69.99 – buy now

Corset top H&m innovation metaverse design story

Corset top, £49.99 – buy now

Naia™ Renew tailored trousers H&m innovation metaverse design story

Naia™ Renew tailored trousers, £79.99 – buy now

Naia™ Renew hourglass jacket, £139.99 – buy now

Short plush pile jacket H&m innovation metaverse design story

Short plush pile jacket, £139.99 – buy now

Mini skirt H&m innovation metaverse design story

Mini skirt, £49.99 – buy now

Statement necklace H&m innovation metaverse design story

Statement necklace, £59.99 – buy now

Non-padded underwired mesh bra, £17.99 -  H&m innovation metaverse design story

Non-padded underwired mesh bra, £17.99 – buy now

H&m innovation metaverse design story

Double-layered mesh briefs, £17.99 – buy now

H&m innovation metaverse design story

Non-padded underwired mesh bra, £17.99 – buy now

H&m innovation metaverse design story

Double-layered mesh briefs, £17.99 – buy now

Ear cuff H&m innovation metaverse design story

Ear cuff, £34.99 – buy now

5-pack rings H&m innovation metaverse design story

5-pack rings, £34.99 – buy now

H&m innovation metaverse design story

Beaded halterneck top, £119.99 – buy now

Underwired mesh body H&m innovation metaverse design story

Underwired mesh body, £34.99 – buy now

Sparkly gladiator sandals H&m innovation metaverse design story

Sparkly gladiator sandals, £199.99 – buy now

Twirl arm cuff H&m innovation metaverse design story

Twirl arm cuff, £49.99 – buy now

Twirl necklace H&m innovation metaverse design story

Twirl necklace, £59.99 – buy now

Satin platform boots H&m innovation metaverse design story

Satin platform boots, £149.99 – buy now