H&M’s latest Innovation Story titled the Cherish Waste collection is here, and it’s every bit as beautiful as the last.
The brand first launched its Innovation Stories, which are a series of exclusive collections committed to promoting more sustainable technologies, materials and production processes, back in early 2021.
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The Cherish Waste collection for 2022 premises around taking low impact materials, many made from recycled garments, ocean-bound plastic and other waste materials, and turning them into something beautiful.
If you’re expecting it to be boring, think again. You can expect bold silhouettes, pops of colour and studs everywhere.
Excited? Us too. Keep reading to find out when the collection drops and where you can get your hands on it.
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What to expect from H&M’s Cherish Waste Collection
For this collection, the design team at H&M looked at how they could re-use fabrics and materials normally considered waste and use them to create something beautiful – and that they did.
The collection is full of bold proportions combined with cutting edge materials, creating statement fashion pieces that will be instantly recognisable.
Speaking about the collection, H&M’s Creative Advisor Ann-Sofie Johansson explained, “This collection is a celebration of love, filled with wardrobe heroes that feel comfortable to wear, even if they are dramatic, statement pieces.
“My advice is to step out of your comfort zone and explore versatile combinations: dare to wear an oversized leopard-print coat with heart-shaped spots with a tight, cut-out bodysuit, or relax in a co-ordinated set with heart motifs inspired by foil balloons.”
Standout pieces include the bubble gum-pink heart-shaped evening dress in recycled polyester, and the white tiered ruffle dress in recycled nylon and polyester tulle.
We’re also loving the leopard print coat made from recycled polyester and the heart print shirt.
Is the Cherish Waste Collection sustainable?
With the growing popularity of high-end resale sites like Vestiaire Collective, Rotaro and Resellfridges, it can sometimes be difficult to shop sustainably on the high street.
While in the past H&M has had a reputation for being one of the main drivers of fast fashion, the brand has been working towards creative solutions to becoming more sustainable in the past few years.
H&M set itself the goal to be climate positive and fully circular by 2040 and is making active steps to achieve this; the Cherish Waste collection is their fifth innovation collection with many new materials being used this time, including recycled silk, MIRUM, recycled silk and AirCarbon.
H&M’s Concept designer Ella Soccorsi explained how the collection is intended to be cherished and shared, stating, “We are passionate about circularity, so most pieces have labels inside to encourage customers to write their names and a message when it is time to pass them on.”
Of course, as a fast fashion brand it can never be fully sustainable.
Read more about H&M’s sustainability and ethics.
When is H&M Cherish Waste Collection launching?
The Cherish Waste collection will be available to buy online at hm.com and in select stores from April 21st.
H&M Cherish Waste Collection Prices
Similar to previous Innovation Stories drops, the prices for the Cherish Waste Collection are slightly higher than the regular H&M collections.
Starting from £17.99 for accessories, the collection goes up to £229.99 for a recycled polyester tulle white dress. Keep scrolling for every single price, listed.
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The collection in pictures
Tulle puff dress, £139.99 – buy now
Pink Heart-Shaped Evening Dress, £99.99 – buy now
Silk Slip Dress In White, £69.99 – buy now
Orange Cropped Cardigan, £39.99 – buy now
Oversized Silk Shirt, £99.99 – buy now
Leopard-print coat, £139.99 – buy now
Mesh Dress, £39.99 – buy now
Oversized motif-detail T-shirt, £24.99 – buy now
Knitted mini dress, £39.99 – buy now
Oversized printed jersey top, £29.99 – buy now
Heart Print Shirt, £69.99 – buy now
Graphic Print Trousers, £69.99 – buy now
Loose Fit Flounce-trimmed jeans, £49.99 – buy now
Jeans, £34.99 – buy now
Cut-out body, £24.99 – buy now
Satin and lace top, £49.99 – buy now
Lace-trimmed satin shorts, £34.99 – buy now
Non-padded mesh bra, £19.99 – buy now
Heart-detail thong briefs, £12.99 – buy now
Non-padded mesh bra, £19.99 – buy now
Heart-detail thong briefs, £12.99 – buy now
Flame-motif stay-ups, £17.99 – buy now
Heart-shaped bag, £49.99 – buy now
Sunglasses with storage pouch, £34.99 – buy now
Studded cuff, £34.99 – buy now
Short necklace, £34.99 – buy now
Heart Earrings, £34.99 – buy now
Rhinestone chain-detail court shoes, £119.99 – buy now
Necklace, £34.99 – buy now
Studded mules, £99.99 – buy now
