Ever lose yourself scrolling through ASOS? Me too! One minute you’re browsing for the perfect pair of jeans, the next you’re knee-deep in a sea of summer dresses and cozy knits. It seems like their selection never ends, and there’s always something new to discover. But have you ever stopped to wonder, amidst all that online shopping bliss, how ASOS actually came to be?

Let’s face it, ASOS has become a fashion staple. It’s our haven for trendy finds, wardrobe essentials, and those special occasion outfits that make us feel like a million bucks. Whether you’re a die-hard follower of the latest styles or prefer timeless pieces, ASOS has everything.

But with such a massive presence in the online fashion world, it’s easy to forget there was a time before ASOS. There was a time before endless scrolling and next-day deliveries. There was a time when this fashion giant was just a fresh idea brewing in the minds of a few creative individuals.

Ready to take a trip down memory lane and explore the fascinating story behind how ASOS all began? It’s a story that goes back to the early days of the internet.

If you love ASOS, you should see the top picks for ASOS basics, boots and sandals. Also, get acquainted with how to return an item.

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How did ASOS start?

Back in the early 2000s, when the internet was new and exciting, a group of people had a great idea. They realized how much everyone wanted to wear the clothes they saw on celebrities.

So, in 2000, they started ASOS, which first meant “As Seen On Screen.” They began by selling trendy styles inspired by what was hot in movies and TV shows. This cool idea was a hit with young fashion lovers, and ASOS became the giant online clothing store it is today.

Who are the founders of ASOS?

The creative minds behind ASOS can be credited to a trio of individuals. Nick Robertson, Andrew Regan, and Quentin Griffiths came together in 2000 to launch the company, initially focusing on replicating trendy clothing seen on celebrities. Their vision and understanding of the fashion scene fueled by popular culture laid the foundation for ASOS’s success.

How much is ASOS worth in total?

ASOS’s total worth is estimated to be around £457.5 million. This figure is based on their market capitalization, which reflects the total value of all their outstanding shares.

What did ASOS first sell?

Back in the day, ASOS didn’t sell everything under the sun like they do now. They started by selling copycat clothes of what celebrities wore in movies and TV shows. Think jackets like Brad Pitt’s in Fight Club! They figured everyone wanted to dress like their favorite stars, and ASOS offered those trendy looks at a good price.

How does ASOS attract customers?

ASOS leverages the power of social media to stay connected with their customers. They’ve mastered the art of utilizing Twitter, showcasing trendy outfit combinations with pictures and links to specific clothing items.

Plus, they frequently offer exclusive discounts through Twitter, creating a sense of urgency and exclusivity for their followers.

How many brands do ASOS own?

ASOS owns 13 established brands and labels in addition to the vast array of partner brands they carry on their platform. This means they design, manufacture, and sell their own clothing lines under these 13 brand names, alongside the nearly 900 other brands you can find while browsing ASOS.

When was ASOS Marketplace founded?

Launched in 2010, the ASOS Marketplace has become a leading platform for independent brands and vintage boutiques. Starting with just 20 sellers, it has grown significantly, offering a curated selection of unique and diverse clothing options alongside its own 13 established brands and labels.

How to pronounce ASOS?

According to ASOS, the correct way to say it is “ACE-OSS”. So, next time you’re talking about your latest ASOS haul, you can impress your friends with your pronunciation knowledge!