Last Updated on November 1, 2023
Kylie Jenner’s new clothing brand is just about to drop, so I’m sharing everything you need to know abut the quiet luxury label. The business mogul first made the huge announcement that she was following in her famous sisters’ footsteps and launching her very own label on Instagram, sharing a moody photo of herself sitting on the floor in a black leather trench coat complete with zip fastenings from the new brand. Alongside the photo she wrote, “Meet Khy”.
The brand is exclusively base layers and faux leather pieces, including the aforementioned trench, a faux leather mini dress, seamless leggings and a matching baby tee. The businesswoman has a huge following of 398million on Instagram who hang off her every move, so it’s fair to say the brand is set to be a huge success. Whatever Kylie wears, they wear.
Let’s not forget too the success her famous sisters Kim and Khloe Kardashian have found in their respective labels Skims and Good American. And of course, Kylie has made billions with her beauty brand Kylie Cosmetics.
You can sign up for early access to Khy on the brand’s new website. Until it drops, I’m sharing what we know so far. Check back soon for updates too as I’ll be regularly updating this article as soon as we get more info.
Keep scrolling for the details. Next, read everything you need to know about Beyoncé’s brand new perfume. In the market for a new pair of boots? Check out the best H&M pairs you can get right now.
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When is Khy launching?
The good news is that there’s not long to wait. Khy is set to launch on November 1st and you can sign up for early access to Khy on the website now.
What can we expect from Khy?
Khy offers faux leather pieces, like midi and mini dresses, a cropped jacket and trench coat, as well as base layers including seamless leggings and a matching seamless long-sleeve top. The entire collection is available to preview on the website now.
The first drop aligns with Kylie’s style perfectly; she’s always seen in quiet luxury pieces like oversized blazers, body-hugging dresses, two-pieces and sleek tailoring. The brand is clearly a mid-range label, offering a very different vibe to Kylie’s label with her sister Kendall Jenner, Kendall + Kylie. It won’t be cheap, but more “quiet lux” instead.
A source told Page Six, “Kylie has always been in fashion, and she’s stepping up her game. She’s always had a very clear vision.”
How much will Khy cost?
The collection ranges between $48 to $198. The leather coat seen on Kylie will retail at $198, while the strapless leather mini dress is $98.
Kylie has reportedly joined forces with Jens and Emma Grede, who worked with Khloé and Kim on their fashion labels. Good American’s prices vary from around £100-£300, while the majority of Skims sits under £100.
Where can you buy Khy?
You’ll be able to buy Khy from Khy.com. Like Skims and Good American, it appears that the collection will be available exclusively online.