When you think of shopping in London, I bet your mind instantly goes to Oxford Street. While the world famous shopping street is renowned for a reason, the reality is a little (OK, a lot) more stressful than the picture in your head.

London is packed full of shopping streets, markets and hidden gems, from Covent Garden’s Seven Dials, to Notting Hill market. Perhaps one you’re not so familiar with is the London Designer Outlet, located in Wembley Park.

READ MORE: 13 Must-See Zara Pieces That Have Just Dropped

I’d never heard of it before I was invited down to check it out, and honestly, I can’t believe so few people know about it. Whether you’re looking for discounted beauty products or more affordable fashion pieces, you name it, they have it.

For fashion advice and chit-chat, join our Facebook group What To Wear Next or follow us on Instagram. 

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase. 

The Outlet offers up to 70% off, with three floors of stores and food outlets to choose from. Gap, Lee, Wrangler, Levi’s, M&S, next and Superdry are just some of the clothing labels you’ll recognise, while you can find footwear discount stores such as Kurt Geiger, Dune, Converse and Clarks too.

If you’re looking for sportswear, there’s a whole host of options, including adidas, PUMA, Champion, Nike and New Balance. I even found some IVY PARK trainers in adidas for a fraction of the price they originally sold for.

For me, value for money is one of the most important things when it comes to my fashion choices in the midst of the pandemic. While I’d love to blow all my money on clothes, my purse strings have tightened and now I’m much more careful and considered with my shopping choices.

READ MORE: Searches For This 70s-Inspired Dress Are Soaring

I set out at London Designer Outlet with a budget of £200 and managed to get myself an entirely new workout wardrobe, including a Calvin Klein sweatshirt for journeys to and from the gym and a pair of Reebok trainers.

On top of that, I bought an adidas sports bra, tank and a pack of sports socks, as well as a pair of New Balance sports shorts and a sports bra from the label. I stocked up on beauty products too, including a selection of OPI nail polishes.

I’m not in the business of encouraging you to spend needlessly, but I do want to help you get the most out of your money. There’s no point spending more than you need to, and this way you’ll really appreciate the pieces you end up buying.

It pays to do your research and to shop around too, so if you’re planning to buy anything new from any of the retailers I’ve mentioned, I recommend checking out London Designer Outlet first.

For more information, head to londondesigneroutlet.com