Since H&M’s collection with Simone Rocha back in 2021, we’ve been awaiting news of the high street brand’s next collaboration with bated breath.
The news we’ve all been waiting for has finally come, as the brand have recently announced that they’re teaming up with Mugler on an exciting collection, set to drop in spring 2023.
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The collaboration will see H&M’s creative advisor Ann-Sofie Johansson join forces with creative director of Mugler Casey Cadwallader, making designer fashion accessible to high street shoppers once again.
This certainly isn’t the first time H&M has teamed up with a designer. The brand has been doing so for almost two decades, seeing huge success on its collabs with Moschino, Stella McCartney, Simone Rocha, Versace, Karl Lagerfeld and many more.
These collections have been hugely successful, selling out almost instantly and being resold for significantly higher than the retail price on reselling sites.
Mugler has dressed stars Kim Kardashian, Megan Thee Stallion and Megan Fox in recent years, bringing the fashion house’s avant-garde designs to the red carpet.
Luckily now we can all get our hands on the A-list look without the matching budget.
TLDR: run, don’t walk when it comes to Mugler x H&M. This won’t be around for long.
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What is Mugler known for?
The Mugler brand was founded by Thierry Mugler in 1974, a year after his first label Cafe De Paris. In 1990, the brand launchred its first perfumes, which are still popular today – especially Alien and Angel.
The same year, the designer worked with George Michael on his music video for Too Funky, dressing supermodels including Linda Evangelista, Nadja Auermann, Tyra Banks and Estelle Lefébure.
Today, you might best know the Mugler brand for its perfumes, celebrity outfits and of course, the bodysuits, which have been mentioned plenty since the collaboration was announced.
Stars Beyonce, Dua Lipa, Cardi B and Miley Cyrus have all worn the designer’s bodysuits, while star Kim Kardashian’s famous wet dress was designed by Mugler.
What to expect from the collection
The collaboration will offer something for everyone, including womenswear, menswear and accessories.
In a press release from the high street brand, it says the collection “encapsulates the very essence of Mugler”.
“The collection unites the house’s history with its present and future, offering various Mugler classics and signatures,” it says. “The collection is a dynamic showcase of the Mugler world today, and the intriguing ways that Cadwallader has twisted and reinvented the House to make it fresh and relevant for a new generation. ”
Cadwallader adds, “The collection is a celebration of everything that defines Mugler as a house and each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims. It is a showcase of our icons.”
We’ve seen a glimpse of the new collection in a preview music video, starring Eartheater, Shygirl, Amaarae and Arca, and from what we can see, those bodysuits feature heavily.
Vogue offered a sneak peek of the collection, and there’s also a section on tailoring, which includes LBDs, separates and crystallised garments, and a ‘clubby’ section, which includes nude-illusion jeans with spiral Lycra inserts.
When is Mugler x H&M available to buy?
Mugler x H&M will be available to buy on 11 May, 2023.
What time will it be released?
We’re yet to find out what time the collection will drop, but collaborations of this calibre usually drop early in the morning. It’s worth setting your alarm and logging in early to avoid disappointment.
Check back soon for more information, as we’ll be updating this article regularly.
Where to buy Mugler x H&M
You’ll be able to buy the collection online at hm.com and in select stores worldwide.
Mugler x H&M expected prices
The prices of the new collection are yet to be announced, but Simone Rocha x H&M’s prices started from £5.99 for children’s socks, to £199.99 for women’s and men’s embellished shoes and a red embellished gown.
We’re expecting to see similar prices for Mugler x H&M.
Mugler x H&M expected sizes
We’re awaiting news of the collection’s sizes, but it’s worth noting that Mugler is one of the few designers to cater to various body shapes.
Last year, Cadwallader told Vogue: “It’s something our team works really hard on – our fit models are curvy, so when we build clothes with that architecture in mind, it translates into production.
“We’ve been selling a high number of larger sizes, and when I see curvy women wearing the clothes on my Instagram account, it’s amazing.”
H&M faced a backlash in 2021 for creating a collection with Simone Rocha that failed to cater for all sizes. It was only available in sizes XS to L in European countries, or up to size XL in the US.
Tips for shopping Mugler x H&M
We know that Mugler x H&M is going to be incredibly popular, so it’s worth getting organised and having a plan of attack to be in with a chance of getting the coveted pieces.
Firstly, it’s a good idea to sign up to the H&M newsletter and to download the app. Enable notifications and you’ll be amongst the first to find out any news about the collection.
Secondly, set your alarm. You’ll need to be up early whether you’re queuing outside the Oxford Street store or shopping online.
Lastly, plan ahead. If you know exactly what you want to buy before the collection drops, you won’t waste time scrolling through the products whilst they’re selling out.
