Rokh x H&M Release Date

H&M has just announced its 2024 collaboration with emerging designer Rokh, but when can you get your hands on the new collection? Luckily for you (and who am I kidding, me too!), there’s not long to wait. In just a few weeks, you’ll be able to shop the designer collaboration that’s set to be one of the most sought-after of the year. As with all of the high street brand’s collabs though, Rokh x H&M will sell out incredibly quickly so it’s worth getting the date in your diary so you’re not left disappointed when you realise it’s been released.

H&M has been teaming up with designers for years to produce designer fashion collections at affordable prices. Not only does this allow a wider audience to access luxury labels, but in the case of designers like Rokh, it also increases brand awareness. Rokh is headed by Korean-born designer Rok Hwang, who launched his own label after stints at Celine, Chloé and Louis Vuitton.

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Rokh x H&M will drop on April 18th, 2024. You’ll be able to buy the collection from hm.com and select stores across the UK and further afield.

While H&M hasn’t yet announced which stores they’ll be selling the collection at, we can take a look at previous drops to get an idea. Rabanne x H&M was shoppable from a number of London locations, including both Regent Street stores and Westfield Shepherd’s Bush store. There’s usually a colour-coded queue system for those buying in person.

Rokh x H&M predicted prices

Prices for Rokh x H&M range from £34.99 to £399. This is pretty affordable, especially compared to previous designer collabs from H&M. The Rabanne x H&M collection varied from £119.99 for an embellished cardigan, £169.99 for the sequin handbag and the most expensive piece was a metal mesh midi dress at £549.99. Mugler x H&M ranged from £34.99 for earrings and just under £500 for a leather coat.