What does OOTD stand for?

What does OOTD mean in text and on Instagram?

Last Updated on January 19, 2021

OOTD is a common acronym and hashtag, most often posted on social media app Instagram – but what does it stand for?

Whether you’ve seen it in text or in a hashtag, OOTD is one of the most used acronyms in fashion.

Here, we explain what it means.

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What does OOTD stand for?

What does OOTD stand for?

OOTD stands for outfit of the day.

It’s often shared as a hashtag on social media to describe what someone is wearing on a particular day.

Who created the OOTD hashtag?

It’s unclear who started the OOTD hashtag, but Vanderpump Rules star Stassi Schroeder invented National #OOTD Day in homage of the hashtag.

When is National OOTD Day?

National OOTD Day is on June 30.

Speaking of the new national holiday, Schroeder told People, ‘Honestly it was my boyfriend’s idea. I’m always taking my OOTDs and he was just like, ‘make this a national holiday. They have like a National Holiday for Lamps, and no one thought of doing one for OOTDs?’

What does OOTD stand for?
Instagram: @emilisindlev

How do you take an OOTD selfie?

There’s no perfect formula for posting an OOTD, but it helps to have a clear background, good lighting and a unique outfit to take a picture of.

Simply post the photo on social media along with the hashtag. It really is that simple!

What does TBT stand for?

TBT is another widely-used fashion hashtag, which stands for throwback Thursday.

It’s often used to show old photos on Instagram.

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