Last Updated on July 13, 2023
As the temperatures start to rise, that nagging feeling of having a wardrobe upgrade is back – and what better way to do it than with some amazing fashion deals during Amazon Prime Day?
If you didn’t know about the big sale date yet, where have you been? Amazon’s Prime Day is an annual event where Amazon Prime members can take advantage of exclusive discounts and deals on a wide range of products.
You might think Amazon and fashion don’t go hand in hand, but in the recent years Amazon levelled up with their fashion offerings. It has become a one-stop-shop for for everything including clothing, shoes and accessories, with the retailer offering a wide range of fashion brands to cater to different styles, budgets, and preferences.
From popular sportswear brands like Nike and Adidas, to iconic brands like Levi’s, Calvin Klein, Michael Kors, Ralph Lauren and many more, Amazon has something for everyone – as well as their own Amazon essentials range.
With a market share of 37.8 percent in the retail industry, Amazon is undoubtedly a leading player. Given its significant market share, it is reasonable to assume that the online retailer must pamper its customers at least once a year, right?
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When is Amazon Prime Day?
Amazon Prime Day is on right now, and will last until midnight on July 12th, 2023.
To stay up to date on the latest information, it’s recommended to bookmark out article: Everything You Need to Know About Amazon Prime Day 2023.
Is Prime Day only once a year?
Prime Day is an annual event, usually held once a year. But Amazon surprised its customers by hosting the first-ever Prime Early Access Sale in October, in addition to the usual Prime Day event held in July.
This exclusive sale provided Prime members with the opportunity to access discounts and deals that were comparable to those available during Prime Day.
Shop Amazon Prime Day deals
Last year, some of the highlights of the big sale day included items from Tommy Hilfiger, Levi’s, Puma, Aasics, Calvin Klein, JW Pei and many more.
But while we wait, there are plenty of items on sale right now. Here are a selection of pieces we love. For more, check out Amazon’s best daily deals.
adidas Unisex’s Duramo 10 Wide Sneaker, from £30 – buy now
Urban Classics Women’s Organic Stretch Jersey Bootcut Leggings Yoga Pants, now £18.82 – buy now
AcclaFit Smart Watch, now £19.99 – buy now
Drawstring Shorts, now £19.54 – buy now
Crocs Unisex’s Baya Clogs, from £26.99 – buy now
Crocs Unisex’s Charms 10-Packs | Jibbitz Shoe, Multicolor, One Size, now £13.93 – buy now
Silk Pyjamas, now £14.42 – buy now
Urban Classics Women’s Ladies Inset College Sweat Jacket, now £31.92 – buy now
Rhinestone bag, now £19.19 – buy now
Urban Classics Women’s Ladies Cut-Out Turtleneck Longsleeve T-Shirt, now £15.91 – buy now
Cat Eye Sunglasses, now £12.74 – buy now
Silver Hoop Earrings, now £7.99 – buy now
Iris & Lilly Women’s Long Sleeve Cotton Pyjama Set, now £25.40 – buy now
Amazon Essentials Women’s Fluid Twill Tiered Fit-and-Flare Dress, now £16.95 – buy now
The Drop Women’s Avalon Small Tote Bag, now £24.90 – buy now
Iris & Lilly Women’s Cotton Rib Bodysuit, Pack of 2, now £20 – buy now
Diesel Man2006 D-fining Jeans, from £44.83 – buy now
Reebok Men’s Techque T Bold 2 Sneakers, from £39.78 – buy now
Marmot Men Precip Eco Full Zip Pant Short, now £52.99 – buy now
Jack and Jones Mens Gingham Shirt, now £13 – buy now
Diesel Men’s UMBX-damienthreepack Boxer Briefs (Pack of 3), now £32.99 – buy now