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Amazon Prime Day 2023 Has Just Been Announced – Here’s What You Need to Know

When is it and which fashion and beauty brands will be included?

Last Updated on June 21, 2023

Summer is just around the corner, and the countdown to Amazon Prime Day is on.

To ensure you get the best bang for your buck, we’ve done the legwork and gathered all the details you need about the upcoming Amazon Prime Day sale. From all things fashion to beauty products, we’ll give you the early inside scoop.

And to level with you here, you’ll be surprised by all the beauty and fashion brands you never knew you could buy on Amazon. It will be like an early Black Friday and Cyber Monday treat for everybody.

shopping apps - Amazon, Zara, Asos, etc

Amazon Prime Day is the perfect time to refresh your wardrobe with summer dresses, stock up cute bikinis, and shop for accessories.

If you’re not yet familiar, let us fill you in. Amazon’s largest sale of the year, Prime Day, offers millions of Prime members the chance to grab sweet deals across a wide range of categories for 48 hours. 

Originally, the sales event was launched as a one-day celebration of the retailer’s 20th anniversary, but due to its overwhelming popularity, it has now become an eagerly anticipated annual event.

To help you prepare ahead of time, we’ll answer all your burning questions about Amazon Prime Day. From when it might be and what it is to the best tips for securing a bargain.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.

When is Amazon Prime Day 2023?

Amazon Prime Day is taking place from 11-12 July this year.

Amazon has hosted its Prime Day in mid-July in the past years, with the exception of 2020 and 2021, when the dates were shifted to October and June due to the pandemic. 

Make sure to bookmark this page. We’ll keep you posted as soon as we have more information!

women looking on their phones

Which fashion brands are included on Amazon Prime Day?

While the event typically garners headlines for its deals on big-ticket items such as gadgets and home appliances, the discounts on fashion are equally impressive. 

You may think Amazon and Fashion shouldn’t be in one sentence. But in recent years, It has expanded its offerings in the fashion world—Levi’s, JW Pei, Birkenstock, Calvin Klein, Aldo, Uggs, Pandora, and many more. 

If you’re after a pair of Levi’s 501’s, this could be your chance.

Which beauty brands are included on Amazon Prime Day?

Amazon’s beauty department has levelled up over the years. You can find good deals on highly acclaimed brands such as Sunday Riley, REN, Olaplex, Murad, SkinCeuticals, NARS, and many more products. Beauty enthusiasts will have a tough time deciding on what to add to their cart during Prime Day. 

How many times a year is Amazon Prime Day?

Although Prime Day usually takes place once a year, in 2022 the retailer surprised customers with its first-ever Prime Early Access Sale in October, following the main Prime Day event held in July.

This special sale offered Prime members a chance to access deals and discounts equivalent to those offered during Prime Day.

READ MORE: 8 Sustainable Fashion Brands That Make Beautiful Clothes To Order

How long does Amazon Prime Day last?

Amazon Prime Day is a two-day event, typically spanning over 48 hours. So get ready to make the most of the exclusive deals and discounts available to Prime members during this limited sale period.

Is Prime Day only for Prime members?

If you want to access Amazon’s Prime Day deals, you must be an Prime member. Besides Prime Day access, a Prime membership offers many additional perks, including free next-day shipping and access to streaming services like Prime Video, Prime Music, and more.

The monthly subscription for Prime membership costs £8.99. However, you can save money by opting for an annual subscription at £95 per year, which is equivalent to roughly £7.92 per month.

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