While fast fashion has been increasingly popular over the past few decades due to its cheap prices and unbelievable speed, we’re championing small businesses who offer made to order garments on a sustainable level instead.
Fashion as we know it is changing. The rise in technology, e-commerce and social media has seen the sharp decrease in the sales of high-street brands, causing those such as Oasis/Warehouse, Laura Ashley, Cath Kidston and J.Crew to enter administration or declare bankruptcy last year.
Of course, this has only been accelerated by the Covid-19 pandemic, which has seen the industry being forced to change dramatically. In April this year, clothing sales fell 79 percent in the United States – the largest drop ever recorded.
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While many will be concerned about the future of fashion, for others it’s seen as a necessary change. While designer Marc Jacobs admitted the pandemic had left the industry in a ‘sad’ state earlier this year, he also told Vogue, ‘We’ve done everything to such excess that there is no consumer for all of it. Everyone is exhausted by it. The designers are exhausted by it. The journalists are exhausted from following it…When you’re just told to produce, to produce, to produce, it’s like having a gun to your head and saying, you know, Dance, monkey!’
Slow fashion is now on the rise and second-hand fashion is predicted to take over fast fashion in the next five years and grow to almost twice its size by 2029, according to a new report.
But the change in industry has also seen made-to-order fashion brands popping up in the UK, often run by skilled women working from deadstock fabrics and offcuts. This is encouraging more and more consumers to shop small, opting for garments that will last a lifetime.
If you’re looking to invest in good quality garments and support small businesses during this difficult time but don’t know where to look, we encourage you to peruse the online shops of the following fashion brands.
Not only will you find something unique, but these garments will fit you like a glove.
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Mary Benson offers luxurious dresses, with velvet and glitter featuring heavily in her designs. They’re are made-to-order from deadstock fabric and are made in-house at their studio in London. They stock up to a size 30 and can create bespoke designs, while they also sell pre-loved pieces online.
By Megan Crosby
Megan Crosby’s rainbow designs are playful and feminine, with multicoloured fabrics and unique prints aplenty. Similarly to Mary Benson, Megan uses remnant, sustainable and deadstock fabrics to create her garments and only uses environmentally friendly dyes as she aims to reduce any harm fashion has on the planet.
The talented Megan designs all of her garments herself and makes them in-house with the help of her small team. She encourages customers to take measurements at home for the perfect fit (but will also take standard UK sizing orders) and offers guidance on how to do so before ordering.
Olivia Rose The Label
Olivia Rose Havelock started Olivia Rose The Label in 2017, sewing made-to-order garments in her studio in Edinburgh, Scotland. Her designs are ultra-feminine, with many featuring exaggerated sleeves, frills and jacquard prints. Olivia offers made-to-measure sizing at no extra cost, catering to any size, and only takes orders of 7-14 per week to keep things ‘slow and special’.
Faith Rowan Leeves
Faith Rowan Leeves’ clothing brand is one of the only positive products of the Covid-19 pandemic we can think of. The crochet designer started selling her jumpers and dresses during the first UK lockdown from her studio in Brighton, UK, and unsurprisingly, it took off. Her crochet jumpers fit beautifully, with frills in all the right places and big balloon sleeves, and she’s recently started making vests too. She makes the garments to order and they can be made-to-measure too, providing customers with the perfect fit.
Elisa Jaycott started working for a fast-fashion brand after graduating from University, but after realising just how unsustainable it was, she launched Before July. Elisa finds inspiration for her designs from street style and the ‘Instagram generation,’ with dresses and crop tops reminiscent of the 90s. She releases 1-2 new collections per year and hand makes all items herself.
Molby The Label
Molby The Label is best known for their double-gingham dresses, which spent the summer permanently on our Instagram feeds. It-girls of the ‘gram were wearing it in various colourways, such as Olivia and Alice’s contrasting dresses [above]. These dresses come from a little studio located in the Wirral, where Molby create long-lasting and timeless pieces to order. They’re more than happy to adjust designs to suit customers and open their online store every Sunday for new orders.
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