With the rise of sustainable and ethical fashion, many brands have been pulled up on producing fast fashion – but which brands are fast fashion and how can you tell?
Not only does it have a detrimental impact on garment workers’ lives, but evidently on our environment too.
Here, we explain which brands are fast fashion and how you can tell.
Which brands are fast fashion?
Fast fashion is defined as ‘inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.’
It’s trend-led, mass-produced clothing, created to replicate catwalk and seasonal trends at a low cost.
Here is a list of some of the fast fashion brands available in the UK.
How do you know if a brand is fast fashion?
It’s usually easy to tell if a brand is considered fast fashion.
Here are some things to look out for.
- Does the brand release thousands of new designs every week or even every day?
- Does the brand have a super quick turnaround from a garment being seen on the catwalk or a celebrity, to being available to buy?
- Are the clothes manufactured in big factories in developing countries, such as Bangladesh or Vietnam?
- Are the brand paying their workers living wages?
- Do their items have limited availability?
- Are the clothes cheaply made, from poor quality materials?
If the answer is yes to one or more of these questions, it’s very likely that the brand in question is fast fashion.
Wear Next Opinion
Wear Next believes it’s important to highlight the negative and unjust practises taking place in the fashion industry. We believe ethics and sustainability are an important talking point to bring about change and we encourage you to contact fast fashion brands to demand this.
However we understand that sustainable fashion isn’t accessible for every body due to various factors, such as budget and the ability to find confidence-boosting clothes that fit. We will continue to offer you fashion inspiration and guidance to suit every body and budget, while also highlighting the unjust systems at play in the fashion industry.
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