If you missed out on Black Friday, you may have actually done yourself a favour. Despite it being the biggest shopping day of the year, the sales are actually much more fruitful in January.
Nearly all the most popular high street brands take part in Boxing Day and January sales – including Zara, H&M and ASOS – though not all of them advertise their discounts widely.
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Fortunately, we’re here to fill you in on what sales are still on and which pieces you can still buy.
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Are January sales better than Black Friday sales?
As mentioned, Black Friday is known widely as the biggest shopping event of the year.
This is probably because it’s on for a short time, nearly all brands take part and it takes place just before Christmas, so it’s the ideal time to buy presents.
Black Friday discounts are great for snapping up newly-released items, but it’s worth waiting for Boxing Day and January sales.
In a 2019 investigation, Which? discovered that 85% of products advertised during Black Friday sales were actually cheaper at other times of the year.
In fact, they found that 98% of home or technology products were cheaper to buy after Black Friday.
Fashion is slightly different of course, but after Christmas is always a better time to snap up discounted items as the prices tend to be lower after the gift giving day.
Brands try to clear a chunk of their inventories in preparation for the New Year, so they will try to offer many items at incredibly low prices.
While it still differs from brand to brand, you can expect January sales to offer discounts of 50% or more.
Are Boxing Day sales online?
You can opt to shop in-store now, but there are plenty of sales online too – so you don’t even have to get out of bed to go shopping.
Some brands apply these discounts automatically, while others require a special code at checkout, so you just have to take note to ensure you don’t accidentally miss a saving.
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When do the January sales start?
Boxing Day and January sales are pretty much the same thing. Many sales kick off straight after Christmas on Boxing Day and continue for weeks, while others have already started and will only get bigger as the weeks go on.
As expected, the most popular items sell out first, but if you’re patient you may find that some pieces you have your eye on are further reduced over time.
Which brands do January sales?
Nearly all high street brands take part in the Boxing Day and January sales. Here are some of the highlights.
Zara: The January sale is now on with up to 70% off items.
H&M: The sale is on now, with up to 70% off thousands of items.
Arket: The sale kicked off on Boxing Day and just got much bigger with up to 50% off all sale items right now! There’s also free shipping on orders of £125 or more.
& Other Stories: The sale is on right now and hurry cause they’re offering up to 70% off hundreds of items.
Matches: Right now Matches Fashion is offering up to 60% off over eight thousand items – it’s the perfect time to shop for everything that was on your Christmas wish list! On top of that Matches are offering an additional 20% of sale items right now with the code: EXTRA20 when you spend over £200. Hurry as this won’t last long!
Farfetch: Right now, you can get 60% off select items, the discount is automatically applied at checkout so no need for a code. Right now there is also an additional 20% off sale items – hurry this won’t last long!
Net-A-Porter: Right now the sale is offering up to 80% off. The sale will extend all through January.
Anthropologie: You can buy apparel and selected homeware for up to 70% off thousands of items. Anthropologie are also offering an additional 30% off right now with the code: EXTRA30
Marks and Spencer: For M&S, right now they have up to 50% off thousands of items spanning the womenswear, menswear, kids and home wear.
Never Fully Dressed: Sale now on, with up to 60% off.
Monki: Sale now on, with up to 70% off hundreds of items. They’re also offering 20% off new knits right now!
KITRI: Up to 70% off right now.
Look Fantastic: Right now there’s up to 50% off thousands of items and use code: JOANNALF for extra discounts!
MyTheresa: Up to 70% off items right now. There’s also 10% off full priced items with the code: YOUR10
OASIS: There’s up to 80% off items right now and an additional 15% on top of that off dresses, tops and jumpsuits with the code: TREAT
Warehouse: There’s up to 80% off items right now and an additional 15% on top of that off dresses, tops and jumpsuits with the code: TREAT
Accessorize: Up to 70% off right now
Monsoon: Up to 70% off items right now
Coggles: There’s up to 70% off thousands of items and right now
Mango: Up to 60% off sale items
Jigsaw: Up to 70% off items right now
Ganni: Up to 60% off items right now
Missoma: Up to 65% off selected lines + extra 10% off with the code: EXTRA10
Sister Jane: Up to 50% off items right now
Everlane: Up to 70% off in the final sale
Is it better to shop during January?
One of the best things about shopping in January is getting the best deals on a few holiday sale leftovers from retailers, especially if you didn’t get to check off everything on your wishlist.
You can also stock up on winter clothes earlier in the year. Many shops offer great deals on their winter collection until January, but you have to be quick about it.
They only offer winter clearance sales until supplies last. So, if you want a reeeaallly early start on your winter wardrobe, then you better keep an eye on all your favourite brands offering New Year deals.
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Shop the sales
Pinstripe Waistcoat, now £29.99 – buy now
Poplin Midi Dress, now £12.99 – buy now
Quilted Ankle Boots, now £39.99 – buy now
Knitted jumper, now £11 – buy now
Hooded puffer jacket, now £18 – buy now
Zip-front boots, now £20 – buy now
Fluffy jacket, now £30 – buy now
Satin blouse, now £8 – buy now
Never Fully Dressed
Zebra Ophelia Dress, now £49 – buy now
Black Mia Midi Dress, now £69 – buy now
Pink Alba Fruit Jumper, now £49 – buy now
Marks & Spencer
Herringbone Longline Trench Style Coat, now £46 – buy now
Velvet Button Front Midi Waisted Dress, now £59 – buy now
Hobbs Star Jumper, now £47 – buy now
Tilly Green Check Cardigan, now £50 – buy now
Luna Blue Satin Midi Dress, now £50 – buy now
Harlow Green Linear Floral Mini Dress, now £95 – buy now
Avec Les Filles Sherpa Jacket, now £80 – buy now
Poplin Tie-Neck Shirt, now £45 – buy now
Maeve The Colette Faux Leather Shorts, now £40 – buy now
Lea Straight Leg Crop Jean, now £27 – buy now
Collagerie Tailored Jacket, now £121 – buy now
Otley Leather Trek Boot, now £111 – buy now
Faux shearling-lined coat, now £79.99 – buy now
Wool double-breasted coat, now £159.99 – buy now
Pleated blouse with ruffles, now £12.99 – buy now
Checkered pile zip vest, now £9 – buy now
Burnt orange high waisted corduroy trousers, now £20 – buy now
Black and white gingham seersucker shirt, now £15 – buy now
& Other Stories
Twisted Front Shirt Dress, now £35 – buy now
Buttoned Rib Knit Dress, now £55 – buy now
Big Bow Velvet Bustier Dress, now £50 – buy now
COLLUSION Unisex puffer jacket in bright green, now £16.19 – buy now
ASOS DESIGN frame 90s wrap visor sunglasses in tonal brown, now £9 – buy now
ASOS DESIGN oversized cargo trousers in stone, now £16.50 – buy now
ASOS DESIGN Era high-heeled platforms boots in tan croc, now £23.10 – buy now
Mid-Length Down Coat, now £88 – buy now
Quilted Shawl Collar Jacket, now £60 – buy now
Ruched top handle bag, now £75 – buy now
Sheer mesh turtleneck, now £44 – buy now
Mohair pullover, now £129 – buy now
Ganni button-down cardigan, now £192 – buy now
Cecilie Bahnsen cable knit tied detail jumper, now £763 – buy now
Missing You Already V-neck tiered maxi dress, now £77 – buy now
Raey Crop organic-cotton straight leg jeans, now £70 – buy now
Sea Paige patchwork-effect crocheted polo shirt, now £199 – buy now
Self-Portrait Guipure lace and cotton-poplin midi dress, now £100 – buy now
Frankie Shop Varda wool-blend wide-leg tailored trousers, now £160 – buy now
Reformation Catalina silk-satin maxi shirt dress, now £195 – buy now
25 Days of Beauty Advent Calendar, now £130 – buy now
Matteau Gathered stretch-linen and Lyocell-blend maxi dress, now £265 – buy now
Skye Pleated Maxi Dress, now £149 – buy now
Marina Tweed Jacket, now £49 – buy now
Pluto Check Tweed Trousers, now £105 – buy now
Eclipse Pleated Maxi Dress, now £95 – buy now
Harris Reed Handpicked Pearl Necklace, now £135 – buy now
Small Ridge Hoop Earrings, now £53 – buy now
Lucy Williams T-Bar Chunky Chain Bracelet, now £99 – buy now
The Italian Leather Buckle Heel, now £78 – buy now
The Luxe Merino Turtleneck, now £63 – buy now
The Rigid Slouch Jean, now £53 – buy now