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What Time Does the ASOS Black Friday Sale Start?

Set your alarms.

Last Updated on October 27, 2021

One of the most hotly anticipated shopping dates of the year is just around the corner – yes, we’re talking about Black Friday.

ASOS is pretty good at regularly offering generous discounts, so you can imagine how big their Black Friday sale is.

READ MORE: The Best Black Friday Fashion Deals and Discounts You Need To Know In 2021

Naturally, everyone wants to get the best deals – but how do you get ahead of the pack?

If you’re serious about Black Friday, you’ll be doing your homework to find out the ETA of the sales.

So what time does the sale start this year on ASOS? Keep reading for everything you need to know.

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What time does the ASOS Black Friday sale start?

As things stand, ASOS hasn’t let on what time their Black Friday sale will start in 2021.

However if you go on ASOS’ dedicated page for the shopping holiday, you’ll see that it’s already preparing for the upcoming event. It has answers to frequently asked questions, including this one.

While the e-commerce giant hasn’t given a definitive answer, it did hint that it will announce it prior to the event itself. 

What should you do to get first dibs on this info? Two options: Subscribe to the brand’s newsletter or bookmark this page, where I will update you as soon as I get the info.

When is the ASOS Black Friday sale?

Black Friday is celebrated on the last Friday of November each year. In 2021, that falls on 26 November.

But here’s a pro tip: ASOS often offers discounts even earlier than the big day. In recent years, it started offering discounts as early as 23 November or Thanksgiving Day.

It really does pay to be early in this case.

How big are the ASOS Black Friday deals?

ASOS offers discounts for items across all categories — from dresses to shoes. The deals are great too and definitely worth waiting for. 

Last year, it offered up to 70% off on womenswear, beauty products, and more. I’m counting on this year’s sale to be just as big!

While we wait for more details, check out some items that are on sale on the site right now.

READ MORE: When Is the ASOS Boxing Day Sale?

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