Black Friday is just days away, but many sales have already started.
While the shopping season previously took place for one day only, many retailers are making the most out of the increased sales to bring discounts all throughout Black Week and Cyber Weekend – meaning there’s more time to make the most of the cheaper prices.
Mango, Rixo, Farfetch, Missoma and many more retailers are amongst those to be taking part in Black Week, so it pays to be early.
All the deals and discounts can be overwhelming. Instead of scouring online stores to find the best deals, we’re bringing them to you in one place – right here.
We encourage you to be mindful this Black Friday, choosing to shop smarter and not harder. Check out our top tips on how to prevent overspending on Instagram.
If there are pieces you’ve been planning to buy all season and know you’ll love them forever, now is the time to do so.
So which brands have started their sales and what discounts can you expect? Keep reading for everything you need to know.
Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.
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When is Black Friday?
Black Friday takes place on the last Friday of November, which is 26th this year.
Over time the event has expanded, with retailers starting their sales earlier and earlier.
Which brands take part in Black Friday?
The question should really be which brands don’t take part in Black Friday.
Mango: up to 50% off over 1,000 items, including coats, dresses, bags and shoes.
River Island: 20% off everything using code HELLOBF.
New Look: 25% off coats today only.
Oasis: Up to 70% off everything.
Warehouse: Up to 70% off everything.
Sister Jane: 30% off everything.
Matches Fashion: 25% off using the code MF25.
Bluebella: Up to 25% off all lingerie and nightwear.
Missoma: 25% off all jewellery.
Savage x Fenty: 65% off sitewide.
Reformation: 25% off everything.
House of Sunny: Up to 60% off everything.
Which other brands are set to take part?
& Other Stories: If you’re a fan of the basics with a twist at & Other Stories, you’ll love getting them at 20% off. Read more about the sale here.
COS: Minimalism lovers, here’s the deal you’ve been waiting for. COS offers up to 30% off on various style edits from its range. Read more about the sale here.
The Outnet: The e-tailer offers up to 25% off on already-discounted designer items, but make sure you watch out for the code. I’ll share it as soon as I get it.
Zara: Zara is set to slash its prices by 40%. Read more about the coveted sale and when it will arrive.
Wear Next opinion
As consumers are becoming savvier to the impact of overconsumption on our environment and the individuals working to produce garments, many brands have decided to boycott Black Friday this year.
While we don’t condone overspending, we do want fashion to be accessible to those on a low budget, as well as those who struggle to shop sustainably due to size constraints.
We love fashion and the freedom of self-expression it brings and understand you’re going to want to shop the sales. We encourage you to be mindful of your spending and avoid buying items you’re probably going to discard of in a year’s time.
Shop smarter, not harder this Black Friday. Ensure you’re not overspending by setting yourself a budget beforehand and creating a wish list of items you actually need rather than want – including Christmas gifts for others – if you are going to spend.
Make sure you bookmark this page because I will be updating it with more deals in the lead-up to Black Friday.