Love Monki? Then I’m sure you already keep an eye out for the brand’s sales — including Black Friday.
The Swedish brand is known for marrying Scandi and playful street style aesthetics and has gained a cult following since it was founded in 2006.
While its prices are already pretty low, they offer generous discounts from time to time.
However it opted out of Black Friday in 2019, 2020 and 2021 in a bold move that left many impressed (albeit disappointed).
So will the brand take part in Black Friday this year? Read on for everything you need to know.
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When is the Monki Black Friday sale?
We’re expecting Monki to opt out of Black Friday again this year.
Last year, they posted on Instagram, saying, ‘Dear Monki friends. In 2019, we said bye-bye to Black Friday. To continue being relevant to you – our amazing community – this year won’t be any different. This means that for the third year in a row, Monki will not have any Black Friday deals. You will be able to visit our stores and monki.com as usual. Love, Monki 💘.’
The brand opted out of the shopping event in 2020 too, sharing a similar ‘Black Fri-Nay’ announcement, saying: ‘Our stores and monki.com will be open as usual, but there will be no Black Friday deals. Instead, we will as always offer amazing fashion at great prices.’
However instead of promoting Black Friday, Monki does have a sale on. In fact, their Outlet is often packed full of gorgeous garments at very low prices – so it’s basically Black Friday all the time.
For the past few years, Monki has made the bold decision to opt out of Black Friday. However they still offer generous discounts throughout the sale period.
Many brands are opting for a similar move, claiming they’re side-stepping the discount event, but continuing to slash their prices. This sends a confusing message to consumers.
The decision to do so is an obvious optic move towards sustainability. However it’s important to mention that Monki is owned by the H&M group, which has long been accused of greenwashing.
If brands are serious about ditching Black Friday, they should also look at the ethics behind their practises and the sustainability of the materials they use.
We love fashion and the freedom of self-expression it brings and understand you’re going to want to shop the sales. We encourage you to be mindful of your spending and avoid buying items you’re probably going to discard of in a year’s time.
While we don’t condone overspending, we do want fashion to be accessible to those on a low budget, as well as those who struggle to shop sustainably due to size constraints.