Everything You Need to Know About the H&M Black Friday Sale in 2021

Get ready!
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It pays to be early, so I’m already preparing for the H&M Black Friday sale.

Yup, you read that right! Thinking about the shopping holiday this early may seem like doing a bit too much, but it actually helps.

READ MORE: Everything You Need to Know about the Mango Black Friday Sale

Goal-setting is great for your mental health…and, well, one of my goals is to be financially smart about my fashion decisions.

That’s why I’m keeping track of all the sales my favourite fashion brands are holding. And as you may have already guessed, H&M is a must for me, so I’m keeping an eye out for its Black Friday deals.

But when does H&M’s Black Friday sale actually happen and what’s in store for us? I did the dirty work to find all the details, and I’m sharing them here.

When is the H&M Black Friday sale?

H&M’s Black Friday sale happens on Black Friday itself. In case you’re unfamiliar, Black Friday is held during the last Friday of November each year. In 2021, that’s on 26 November — so start marking your calendar.

While other fast-fashion brands tend to extend their sales to Cyber Monday, which is the Monday after Black Friday, H&M sadly holds its sale just on the day itself.

So if you want to buy Christmas gifts for loved ones or yourself, don’t waste time.

H&M Studio is here - these key pieces are still available

How big are H&M Black Friday discounts?

H&M offers a site-wide discount of 20% on its products. The brand provides a special code for this, so make sure you sign up to its newsletter or bookmark this page, as we’ll be updating it as soon as we find out more information.

While we wait for these juicy H&M Black Friday sale details to come out, I’ve found some choice items from the brand’s sale section.

READ MORE: Does House of Sunny Have Sales?

Buy now

Flounce-trimmed dress - White/Black spotted - Ladies | H&M GB

Flounce-Trimmed Dress, £9 – buy now

H&M Sleeveless Jacket

Sleeveless Jacket, £9 – buy now

H&M Drawstring Top

Drawstring Top, £4 – buy now

H&M Paper Bag Trousers

Paper Bag Trousers, £11 – buy now

H&M Straw Hat

Straw Hat, £6 – buy now