Everything You Need to Know About H&M’s Black Friday & Cyber Monday Sale in 2023

Get ready early.

Last Updated on February 15, 2023

If you’re into sales, you’ll be excited to hear that H&M offers one of the biggest on the high street for Black Friday and Cyber Monday.

In fact, many brands owned by the H&M group take part – including & Other Stories and Cos.

READ MORE: Do H&M’s Sizes Run Small? Everything You Need To Know About Getting The Right Fit

So when is the sale, how long does it last and how much will you save? Here’s everything we know.

H&M holiday campaign 2022

Bookmark us to keep updated or sign up to our newsletter for Black Friday news.

Wear Next may receive a small commission if you click a link from one of our articles onto a retail website and make a purchase.

READ MORE: 16 Fashion Editor-Approved Items That Have Just Dropped at COS

When is Black Friday and Cyber Monday?

Black Friday takes place on the last Friday in November, which is 24th in 2023.

Cyber Monday then happens the Monday after, which is November 27th.

H&M Black Friday Sales

What savings can I get in H&M’s Black Friday and Cyber Monday sale?

There was 20% off for everything and 30% off partywear during Black Friday in 2022, and it rose for members on Cyber Monday. Select lines were discounted by up to 70%.

While we can’t say for certain what discounts H&M will offer in 2023 – if any at all – you can expect it to be similar.

READ MORE: Period Pains? These Stylish Hot Water Bottles Will Soothe Your Cramps (and Look Cute)

How much is H&M delivery?

Usually their standard delivery costs £3.99, but members spending £20 or more are given free delivery.

Next day delivery will set you back £5.99, whilst click & collect is £3.99.

Are H&M returns free?

And for the icing on the cake, H&M offers free returns and these are usually flexible during the festive period. We’ll know more nearer the time in 2023.

H&M Black Friday sales

Does H&M do Boxing Day Sales?

Yep! In fact, you might be able to get better deals during the Boxing Day sales.

Last year, H&M started theirs early – just before Christmas.

Wear Next opinion

As consumers are becoming savvier to the impact of overconsumption on our environment and the individuals working to produce garments, many brands have decided to boycott Black Friday this year.

We’re expecting this to include brands MonkiNext and Arket, all of which opted out of Black Friday in 2020.

While we don’t condone overspending, we do want fashion to be accessible to those on a low budget, as well as those who struggle to shop sustainably due to size constraints.

We love fashion and the freedom of self-expression it brings and understand you’re going to want to shop the sales.

We encourage you to be mindful of your spending and avoid buying items you’re probably going to discard of in a year’s time.

Our top tips for shopping H&M’s sale

If you want to make the most of the sale, I recommend making a wish list ahead of time so you’re less tempted to overspend during Black Friday and Cyber Monday.

This will help you narrow down the pieces that you really want, need or are planning to buy your loved ones at Christmas.

If you want to make sure you know exactly when and where the sale is happening, sign up to the H&M newsletter (as well as ours, in which we’ll be sharing Black Friday deals throughout the weekend) and sign up to the H&M membership to reap the benefits during the sale.