There’s no denying that whatever Beyoncé comes out with sells, whether that’s new music or clothes from her adidas x Ivy Park line. But looking beyond the association with the pop superstar, is the clothing brand ethical and sustainable?
Ivy Park is an athleisure brand owned and managed by Beyoncé. It was launched in partnership with Sir Philip Green as a joint venture with Topshop in 2014.
Speaking of the meaning behind the brand’s name, Beyoncé reportedly said in a video: ‘There are things I’m still afraid of. When I have to conquer those things, I still go back to that park… The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?’
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What about Ivy? In case you didn’t know, it’s her first daughter’s second name.
Despite being announced as early as 2014, the brand’s first collection would only see the light of day in 2016. Then, in 2018, Beyoncé’s Parkwood Entertainment bought total ownership of the brand from Green after he was accused of racial abuse and sexual harassment.
In 2019, Beyoncé announced her partnership with adidas to relaunch Ivy Park. Since then, the venture has released four athleisure collections and a swimwear line.
The brand is no doubt a success, with collections selling out as soon as they drop. But ethics and sustainability considered, is it worth buying from?
READ MORE: Beyoncé’s IVY PARK Offers Glimpse of New Collection With Adidas
Is adidas x Ivy Park sustainable?
Beyoncé has been quite vocal about her support for causes that fight against climate change. So it would be safe to assume that she will also prioritise sustainability when it comes to her fashion line.
Adidas x Ivy Park uses eco-friendly fabrics in some of its pieces, such as 85% recycled polyester for its soon-to-launch swimwear collection called Flex Park.
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Ivy Park’s partner brand adidas also scored 71-80% in the Fashion Transparency Index in 2020, which means the brand has been quite transparent in sharing its suppliers list. This comes four years after Ivy Park was accused of using unfair labour practices in Sri Lanka, an allegation that was refuted by the brand.
Despite their best efforts, adidas and Ivy Park still operate in a fast-fashion model.
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