Are Crocs really back in fashion?

Demand for Crocs is up 210 per cent.
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Crocs have always been a divisive shoe. Love them or loath them, it seems like we can’t shake them.

During the pandemic, fashion has drastically changed. While getting dressed up for work and play was previously the norm, sales of sweatpants, dressing gowns and slippers skyrocketed. ‘Ugly’ shoes are now the norm, with dad sandals, loafers and clogs taking over from the restrictive shoes we used to wear every day. Now Crocs are joining them.

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You might cringe at the sight of them, but not everyone agrees. BBC recently reported that the brand saw a 64 per cent rise in revenue in the first quarter, up to a record-breaking £331million, while fashion search platform Lyst also revealed that between April and May 2020, when the UK was firmly in lockdown, sales of Crocs rose by a third. As things currently stand, demand for them is up 210 per cent on average, according to The Sole Supplier.

As well as the global move to more comfortable dressing, the rise of the Croc is also in part thanks to celebrities and influencers adopting them. Just this week, Questlove wore a pair of gold Crocs on the Oscars red carpet, while Victoria Beckham was gifted a pair from Justin Bieber’s latest collaborative collection (although she did say she’d ‘rather die’ than wear them).

Priyanka Chopra is a fan of Crocs too. The actress became a brand ambassador for them last year and wore an of embellished black pair, customised by stylist Law Roach, for the Footwear News Awards in 2020 too (where Crocs won the award for Brand of the Year).

While celebrities have an ability to make questionable fashion look chic, it’s not just the A-list embracing Crocs. Influencers are getting on board too, showing off theirs looks on platforms Instagram and TikTok.

So would you wear them? If so, read on for our favourite pairs.

Buy now

Crocs Bae platform clog in lilac | ASOS

Bae Platform Clog, £54.99, Crocs at ASOS – buy now

Classic Festival Vibes Clog Crocs

Classic Festival Vibes Clog, £44.99, Crocs – buy now

Baya Seasonal Printed Clog Crocs

Baya Seasonal Printed Clog, £44.99, Crocs – buy now

Specialist II Vent Clog Crocs

Specialist II Vent Clog, £34.99, Crocs – buy now

Crocs Classic Animal Print Clog

Classic Animal Print Clog, £44.99, Crocs – buy now

Classic Marbled Clog crocs

Classic Marbled Clog, £44.99, Crocs – buy now

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