When you think of jeans, which is the first brand that comes to mind? I’m willing to bet it’s Levi’s.
While there are certainly denim gems available the high street (Hello, Zara, Mango, and ASOS), Levi’s is on a different level. They’ve been creating jeans for over a century, so it makes sense.
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The brand’s jeans are not only well made but are also created to last for a long, long time. Scour for vintage denim and you’re most definitely going to see a pair of 501s from this US brand.
If you don’t have a pair of your own, I’m sure you at least know someone who has. They’re the brand’s signature style for good reason.
501 was the number given to the copper-riveted waist overalls that made the brand famous. The overalls were later removed and the style has evolved into what it is now — straight fit jeans that are meant to be a blank canvas for your personal style.
There have been more additions to its roster over time, and they’ve evolved with the needs of the modern society. You can amend your 501s however you like nowadays.
The brand has also heeded the call for more environment-friendly practices.
It reached 100% Zero Discharge of chemicals used for making, dying and caring for jeans in 2020. It’s also working on reducing the greenhouse gas emissions from its facilities and reducing its water footprint. You can read more about its sustainability efforts here.
Levi’s also implores its customers to help in caring for the environment by taking part in its initiative through its Tailor Shop, where customers can repair or redesign any Levi’s piece of clothing. The brand also has a sustainable range made with organic cotton.
Ready to get a pair of your own or add a new one to your collection? Grab a pair of these Levi’s denim jeans that we love.
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Shop Levi’s jeans

High Waist Taper Mom Jeans, £60 – buy now

Levi’s Red High Loose Cuffed Jeans, £100 – buy now

Low Pitch Straight Jeans, £100 – buy now

High Loose Taper Jeans, £120 – buy now

High Loose Jeans, £120 – buy now

Ribcage Straight Ankle Jeans, £110 – buy now

70s High Straight Jeans, £110 – buy now

70s High Straight Jeans (Plus), £110 – buy now

720 High Rise Super Skinny Jeans Plus, £95 – buy now

501 Crop Jeans, £100 – buy now

315 Shaping Bootcut Jeans, £80 – buy now

High Loose Jeans, £110 – buy now

Deepika Padukone Mile High Jeans, £120 – buy now

501 Crop Jeans Multi Colour – buy now