Are there any brands just as good as Zara, I hear you ask? We all love Zara, but while I’d happily shop exclusively from them if I could, I often find myself walking past women in the street wearing the exact same item as me. I’m not proud, but sometimes it can feel a little disheartening – not to mention embarrassing if it’s at a party or event. Obviously the best thing to do is embrace your matching looks and make a joke out of it, but it’s perhaps an even better idea to find some other stores to add to your roster if you want to avoid it happening too often.

Sometimes it feels like there aren’t any other brands like Zara, but really all you have to do is look. I’ve found so many brilliant places to find new season staples that are just as stylish as the high street store, but that little bit more unique and dare I say it, better quality. From independent brands like KITRI to Inditex-owned names like Massimo Dutti, here are 12 brands like Zara you need to get to know in 2024.

We all know now that you love Zara, but have you checked out their fragrances? If not, next, you should read our guide to the best Zara perfumes that are dupes of designer scents.

Wear next may earn commission if you click a link from one of our articles on to a retail website. Read more about how we choose our products.

Warehouse

Warehouse is a one-stop shop for all your fashion needs, whether you’re after some cute ballet flats or a metallic faux leather jacket. Unlike Zara, Warehouse operates exclusively online since it was acquired by Boohoo in 2020. If you’re someone who prefers trying things on before buying them, this might be disheartening. Read our handy guide on how Warehouse’s sizing works to make it a little bit easier. Warehouse often has huge sales on too, so you might be surprised at how affordable it is.

Faux leather city short

Faux leather city short, now £14, Warehouse – buy now

I know, I know – it’s too cold for shorts right now, but I couldn’t look past the £14 price tag. Team them with tights and boots in winter, and when things brighten up, wear them with a simple white tee and sandals.

Crinkle viscose ombre tiered tie maxi dress

Crinkle viscose ombre tiered tie maxi dress, now £45.50, Warehouse – buy now

Planning a holiday? This ombre tiered maxi will go perfectly with a tan. Throw on a pair of sandals and you’re good to go.

Chiffon lace maxi dress

Chiffon lace maxi dress, now £39, Warehouse – buy now

You might be heading to a wedding (or 7) this year, and this chiffon lace maxi will be your secret weapon. It’s on sale now for just £39 too.

KITRI

Looking to support independent brands? Look no further than British-owned label KITRI, which holds a limited number of items to avoid excess stock and waste. Print and colour is weaved into every design, so if you’re a ‘more is more’ person, you’re going to love KITRI’s designs.

Mona black cherub print top

Mona black cherub print top, £130, Kitri – buy now

KITRI have put their own spin on the underwear as outerwear trend with this floral corset top, complete with adorable cherubs.

Linnea Venus Intarsia Knit Sweater

Linnea Venus Intarsia Knit Sweater, £150, Kitri – buy now

I told you KITRI wasn’t for wallflowers! This bright and bold knit looks perfect with a pair of simple jeans and chunky boots.

Ursula caramel snakeskin vinyl dress

Ursula caramel snakeskin vinyl dress, £190, Kitri – buy now

KITRI loves a bit of animal print too, and this snakeskin vinyl dress is quite the statement. Layer it over a roll-neck for extra warmth and add a pair of boots for a winter-ready outfit.

Massimo Dutti

Massimo Dutti is often thought of as Zara’s more sophisticated sister, as like Zara, it’s owned by Inditex. MD pieces will stand the test of time, so while they may be more pricey, they’re worth every penny. Their sophisticated and sleek pieces are simple, but anything but boring.

Straight-leg rinse wash high-waist jeans

Straight-leg rinse wash high-waist jeans, £59.95, Massimo Dutti – buy now

These jeans are your effortlessly cool secret weapon. Classic cut, comfy rise, and that perfect lived-in look – they’ll go with everything, from tees to sweaters to heels.

Long satin-finish silk skirt

Long satin-finish silk skirt, £149, Studio on Massimo Dutti – buy now

Slip into some serious luxury with this silk skirt. It’s like liquid gold for your legs, making you feel oh-so-sophisticated with every swish. Dress it up or down, it’s your silky secret weapon.

Nappa leather mini tote bag with long strap

Nappa leather mini tote bag with long strap, £249, Massimo Dutti – buy now

This mini tote is the chic sidekick you never knew you needed, with buttery soft leather, grab-and-go vibes, and a strap that lets you wear it hands-free. It’s small but mighty, ready for wherever your day takes you.

Monki

Monki is another fun brand from the H&M group. It offers a younger, more carefree aesthetic, with looser fits, fun prints and Y2K-inspired designs. Despite being an affordable high street brand, I rarely see anyone else wearing the same Monki items as me.

Textured jacket

Textured jacket, £59.99, Monki – buy now 

Ditch the boring, say hello to this cosy cutie! Think of it as your new snuggle buddy, with a cool textured vibe that adds some oomph to any outfit.

Long sleeved asymmetric dress

Long sleeved asymmetric dress, £24.99, Monki – buy now 

Feeling flowy and fabulous? This dress is your match! Picture effortless elegance with an eye-catching twist (literally, thanks to the asymmetric hem). Dress it up or down, it’s your chameleon queen, ready to adapt to any adventure.

Naoki low waist classic blue loose jeans

Naoki low waist classic blue loose jeans, £49.99, Monki – buy now 

Time to let the legs breathe! These jeans are all about relaxed vibes. Think comfy chic with a vintage feel, perfect for weekend wanderings, movie marathons or just about anything else.

Never Fully Dressed

If you’re into bold prints and bright colours, you’ll love Never Fully Dressed. The brand’s founder started by customising samples in her parents attic before taking her creations to London’s Spitalfields and Portobello markets and eventually launching her very own boutique in Essex. Unlike Zara, NFD caters to a wide range of body shapes, including plus size and petite people.

Running wild cardigan

Running wild cardigan, £99, Never Fully Dressed – buy now

Cozy nights in with a good book, wrapped in a hug from this fluffy cardi. With playful stripes and a relaxed fit, it screams comfy chic.

Black and cream bowie mesh dress

Black and cream bowie mesh dress, £89, Never Fully Dressed – buy now

Channel your inner rockstar with this edgy yet elegant mesh dress. Throw on some boots and leather jacket, and prepare to conquer the night (or at least the grocery store) in style.

Brown leopard jaspre skirt

Brown leopard jaspre skirt, £59, Never Fully Dressed – buy now

The rich brown hues and swishy fabric of this skirt will make you feel like the queen of the savanna, even if you’re just strutting down the street. Pair it with a simple tee and sneakers for a casual cool vibe, or dress it up with a blouse and heels for a night out.

H&M

H&M needs no introduction, but it can’t be missed. It’s that little bit more affordable than Zara, yet it has a similarly wide variety of products to choose from. H&M caters to everyone, with plus size, petite and maternity pieces, and it has a number of exciting collections and collaborations throughout the year. In 2023, the brand teamed up with designers Mugler and Rabanne to bring shoppers designer fashion at an affordable price.

Belted shirt dress

Belted shirt dress , £44.99, H&M – buy now

Despite H&M’s unbelievably affordable prices, it’s responsible for some of my most-loved pieces. Sometimes simple is better, and this belted shirt dress is sure to get a lot of wear.

Shoulder bag

Shoulder bag, £32.99, H&M – buy now

I’ve said it before and I’ll say it again: don’t sleep on H&M’s accessories. This classic shoulder bag is a prime example; it looks way more expensive than it is.

Piping-detail shirt

Piping-detail shirt, £27.99, H&M – buy now

H&M does seriously good staples, yes – but they do print and colour really well too. I’m obsessed with this piping-detail shirt, which has matching trousers too.

& Other Stories

& Other Stories offers seriously good quality and seasonless staples, which can be held onto for years to come.

Oversized knit jumper

Oversized knit jumper, £85, & Other Stories – buy now

Wrap yourself in pure comfort with this chunky knit. It’s like your favorite blanket made wearable, perfect for movie nights or coffee dates with a cozy vibe.

Tapered cargo-pocket jeans

Tapered cargo-pocket jeans, £95, & Other Stories – buy now

The tapered fit keeps things sleek, while the pockets add a touch of edgy fun. Dress them down with sneakers or elevate with heels for a versatile look that goes from daytime adventures to night out on the town. 

Pleated herringbone mini skirt

Pleated herringbone mini skirt, £87, & Other Stories – buy now

Classic herringbone gets a modern update with this pleated mini skirt. The pleats add texture and movement, while the mini length keeps things playful. Style it with chunky boots and a sweater for a cool girl vibe, or dress it up with a silk blouse and pumps for a sophisticated twist.

NA-KD

It might be the new kid on the block, but NA-KD has already made quite the name for itself. Born in Sweden in 2015, the brand has a selection of affordable and effortlessly cool pieces to rival Zara.

Sheer short sleeve top

Sheer short sleeve top, £19.95, NA-KD – buy now

Think flirty layering with camisoles or bralettes, or rock it solo for a bold daytime look. It’s a versatile chameleon that lets you adjust the temperature on your style dial! 

Buckle detail open back maxi dress

Buckle detail open back maxi dress, £49.95, NA-KD – buy now

The open back with a chic buckle detail is all about effortless drama. Pair it with sandals for beachside vibes or heels for a glamorous night out. 

Rose pointy toe pumps

Rose pointy toe pumps, £49.95, NA-KD – buy now

These pointy toes add a touch of elegance. Imagine strutting down the sidewalk with confident clicks, ready to take on the day (or the dance floor) in style.

ASOS

Huge choice? Super cute pieces? Free delivery? Yep, yep, yep. We salute you, ASOS.

Oversized premium jersey sweat dress in stone

Oversized premium jersey sweat dress in stone, £89.25, ASOS EDITION – buy now

Imagine this: weekend strolls bathed in sunlight, a cozy hug in dress form. That’s this oversized sweat dress! Stonewashed goodness with premium jersey softness, ready for lazy Sundays or chic coffee dates.

Column maxi skirt in black

Column maxi skirt in black, £15, ASOS DESIGN – buy now

Black magic for your bottom half! This sleek skirt is your versatile queen. Dress it up with heels for a night of elegance, or keep it casual with sneakers and a tee for effortless cool. It’s the little black dress’s long-lost cousin, here to conquer any occasion.

Half zip fleece in black

Half zip fleece in black, £32, ASOS DESIGN – buy now

Sporty vibes made comfy chic! This half-zip fleece is your off-duty bestie. Throw it on after the gym, layer it for cozy nights in, or rock it with jeans for that effortless “just rolled out of bed (but looking amazing)” look. It’s the ultimate in laid-back cool.

Weekday

Weekday is slightly edgier than Zara, with an abundance of 90s and Y2K-inspired items for those who love casual fashion.

Ample low loose jeans

Ample low loose jeans, £55, Weekday – buy now

This pair is the perfect weekend warriors that transition effortlessly to weekday cool. Pair them with sneakers and a tee for laid-back vibes, or dress them up with a blouse and boots for a touch of sophistication.

Chara spiked hoodie

Chara spiked hoodie, £57, Weekday – buy now

With a cozy fleece lining that keeps you warm, you can throw it on over jeans and a tee for effortless cool, or layer it under a denim jacket for a double dose of attitude.

Ira long lace-up dress

Ira long lace-up dress, £44, Weekday – buy now

This long dress is all about effortless elegance with a playful twist. Imagine flowing fabric dancing around your legs, the adjustable laces cinching at the waist for a flattering silhouette.

Glassworks London

If you don’t know Glassworks London, it’s time to get to know them.

Every item is designed to be stand the test of time, while like KITRI, they only produce their collections in limited edition runs.

Brown corduroy short skirt

Brown corduroy short skirt, £75, Glassworks London – buy now

This skirt is the perfect way to add some texture to your fall wardrobe. It’s short and sweet, making it perfect for showing off your legs or pairing with tights and boots.

Beige ribbed knit double button draped jumper

Beige ribbed knit double button draped jumper, £130, Glassworks London – buy now

This jumper is a must-have for any minimalist wardrobe. Plus, the draped silhouette is flattering and can be dressed up or down.

Black bootcut corduroy trousers

Black bootcut corduroy trousers, £95, Glassworks London – buy now

These trousers are a versatile addition to any wardrobe. The corduroy fabric is soft and comfortable, while the bootcut style is flattering and elongates your legs.

Mango

Mango has levelled up in recent years and it’s now one of my firm favourites for everything from occasion dresses to decent denim.

Strapless denim jumpsuit

Strapless denim jumpsuit,£59.99, Mango – buy now

Ditch the denim blues with this all-in-one wonder! No shirt, no pants, just endless jumpsuit vibes. Go full-on 90s cool with chunky sneakers or dress it up with strappy sandals for a night out that’ll leave you shouting “Yasss queen!”

Oversized knitted coat with pockets

Oversized knitted coat with pockets, £89.99, Mango – buy now

Snuggle up in this hug-in-a-coat masterpiece! Pockets big enough for snacks, secrets, or maybe even a pet hamster (don’t judge). Perfect for movie marathons, coffee dates, or pretending you’re a sophisticated detective solving a case. 

Patent leather bow shoe

Patent leather bow shoe, £59.99, Mango – buy now

Shiny like a black cat on a dance floor, with a bow that’s bigger than your dreams. Guaranteed to make you feel like you can tap dance your way through life, leaving glitter in your wake (metaphorically speaking, of course).