We all love Zara, but while I’d happily shop exclusively from them if I could, I often find myself walking past women in the street wearing the exact same item as me.
I’m not proud, but sometimes it can feel a little disheartening – not to mention embarrassing, if it’s at a party or event.
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Obviously the best thing to do is embrace your matching looks and make a joke out of it, but it’s perhaps an even better idea to find some other stores to add to your roster if you want to avoid it happening.
Sometimes it feels like there aren’t any other brands like Zara, but really all you have to do is look. I’ve found so many brilliant places to find new season staples that are just as stylish as the high street store, but that little bit more unique and dare I say it, better quality.
From independent brands KITRI to Inditex-owned names like Massimo Dutti, here are 12 brands like Zara you need to get to know.
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Warehouse
Warehouse has thousands of on trend pieces, and with regular sales on, it’s easy to find a bargain.
Abstract Colour Block Sleeveless Knit Dress, now £63.20 – buy now
Strappy Flare Bottom Heel, now £41.60 – buy now
Satin Colour Block Column Midi Dress In Print, £52 – buy now
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KITRI
Looking to support independent brands? Look no further than British-owned label KITRI, which holds a limited number of items to avoid excess stock and waste.
Halle Cobalt Blue Cutout Knit Top, £95 – buy now
Shania Joshua Tree Print Mini Dress, £145 – buy now
Rory Lilac Diamond Checker Sweater, £115 – buy now
Massimo Dutti
Massimo Dutti is often thought of as Zara’s more sophisticated sister, as like Zara, it’s owned by Inditex.
MD pieces will stand the test of time, so while they may be more pricey, they’re hardworking.
Denim Blazer, £119 – buy now
Leather Bermuda Shorts, £199 – buy now
Striped Knit Cardigan, £99.95 – buy now
Monki
Monki is a fun, young brand from the H&M group. Many of their pieces are known to sell out instantly, which has led to it gaining a cult following.
White Textured Frill Blouse, £30 – buy now
High-Waisted Twill Trousers, £30 – buy now
Faux Leather Loafers, £45 – buy now
Never Fully Dressed
If you’re into bold prints and bright colours, you’ll love Never Fully Dressed.
Lilac Organza Top, £59 – buy now
Black Lace Maxi Skirt, £79 – buy now
Magenta And Orange Jaspre Skirt, £59 – buy now
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H&M
H&M needs no introduction, but it can’t be missed.
Not only is it that little bit more affordable than Zara, but it has a wide variety of pieces to suit every style.
Oversized Cotton Shirt, £17.99 – buy now
Wide Twill Trousers, £17.99 – buy now
Single-Breasted Jacket, £24.99 – buy now
& Other Stories
& Other Stories offers good quality and seasonless staples, which can be held onto for years to come.
Leather Biker Jacket, £349 – buy now
Floral Button Knit Sweater, £75 – buy now
Leather Mini Tote Bag, £75 – buy now
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NA-KD
It might be the new kid on the block, but NA-KD has already made quite the name for itself.
Born in Sweden in 2015, the brand has a selection of affordable and effortlessly cool pieces to rival Zara.
Brown Soft Detailed Tailored Oversized Blazer, £64.95 – buy now
Green Organic Oversized Cotton Shirt, £45.95 – buy now
Checked Checked Teddy Coat, £102 – buy now
ASOS
Huge choice? Super cute pieces? Free delivery? Yep, yep, yep. We salute you, ASOS.
ASOS EDITION Midaxi Smock Dress, £90 – buy now
ASOS DESIGN Curve Mom Trouser, £28 – buy now
ASOS DESIGN Wide Fit Forget Me Not Sporty Flat Sandals, £18 – buy now
Weekday
Weekday is slightly edgier than Zara, with an abundance of 90s and Y2K-inspired items for those who love casual fashion.
Nomi Net Handbag, £35 – buy now
Travis Oversized Trench Coat, £130 – buy now
Joanne Printed Mesh Dress, £40 – buy now
Glassworks London
If you don’t know Glassworks London, it’s time to get to know them.
Every item is designed to be stand the test of time, while like KITRI, they only produce their collections in limited edition runs.
Intarsia Sweater Vest, £65 – buy now
Green Floral Strappy Dress, £125 – buy now
White Textured Panel Shirt, £95 – buy now
Mango
Mango has levelled up in recent years and it’s now one of my firm favourites for everything from occasion dresses to decent denim.
Cut-out Back Striped Dress, £69.99 – buy now
Cut-Out Ruched Dress, £49.99 – buy now
Oversize Wool Coat, £179.99 – buy now
