We all love Zara, but while I’d happily shop exclusively from them if I could, I often find myself walking past women in the street wearing the exact same item as me.
I’m not proud, but sometimes it can feel a little disheartening – not to mention embarrassing, if it’s at a party or event.
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Obviously the best thing to do is embrace your matching looks and make a joke out of it, but it’s perhaps an even better idea to find some other stores to add to your roster if you want to avoid it happening.
Sometimes it feels like there aren’t any other brands like Zara, but really all you have to do is look. I’ve found so many brilliant places to find new season staples that are just as stylish as the high street store, but that little bit more unique and dare I say it, better quality.
From independent brands KITRI to Inditex-owned names like Massimo Dutti, here are 12 brands like Zara you need to get to know.
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Warehouse
Warehouse has thousands of on trend pieces, and with regular sales on, it’s easy to find a bargain.
Abstract Colour Block Sleeveless Knit Dress, now £40 – buy now
Strappy Flare Bottom Heel, now £20 – buy now
Crackle Faux Leather Mini Skirt, £55.20 – buy now
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KITRI
Looking to support independent brands? Look no further than British-owned label KITRI, which holds a limited number of items to avoid excess stock and waste.
Layla Pink Wavy Tile Skirt, £125 – buy now
Harlow Black Polka Dot Mini Dress, £135 – buy now
Iona Black Stripe Shirt, £125 – buy now
Massimo Dutti
Massimo Dutti is often thought of as Zara’s more sophisticated sister, as like Zara, it’s owned by Inditex.
MD pieces will stand the test of time, so while they may be more pricey, they’re hardworking.
Long draped dress, £199 – buy now
Leather Sandals with Super Track Sole, £119 – buy now
Poplin Shirt with Pocket and Rhinestone Button, £99.95 – buy now
Monki
Monki is a fun, young brand from the H&M group. Many of their pieces are known to sell out instantly, which has led to it gaining a cult following.
Long sleeve multi colour dress with neck bow, £40 – buy now
Tie cut out green check swimsuit, £35 – buy now
Striped cargo jeans, £50 – buy now
Never Fully Dressed
If you’re into bold prints and bright colours, you’ll love Never Fully Dressed.
Mono Check Blazer, £99 – buy now
Mono Check Culotte Shorts, £69 – buy now
Lobster May Dress, £89 – buy now
Orange Mesh Geo Midi Dress, £79 – buy now
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H&M
H&M needs no introduction, but it can’t be missed.
Not only is it that little bit more affordable than Zara, but it has a wide variety of pieces to suit every style.
Broderie anglaise shirt dress, £49.99 – buy now
Quilted jacket, £39.99 – buy now
Rib-knit tube top, £12.99 – buy now
& Other Stories
& Other Stories offers good quality and seasonless staples, which can be held onto for years to come.
Crocheted Open Knit Cardigan, £95 – buy now
Cargo Pocket Drawcord Jacket, £135 – buy now
Straw Bucket Hat, £35 – buy now
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NA-KD
It might be the new kid on the block, but NA-KD has already made quite the name for itself.
Born in Sweden in 2015, the brand has a selection of affordable and effortlessly cool pieces to rival Zara.
Beaded Rounded Bag £44.95 – buy now
Heavy High Waist Suit Pants, £39.95 – buy now
Denim Printed Maxi Skirt, £54.95 – buy now
ASOS
Huge choice? Super cute pieces? Free delivery? Yep, yep, yep. We salute you, ASOS.
ASOS DESIGN straw crochet bucket hat in mixed sage, £14 – buy now
Topshop large stripe maxi skirt in black and white, £42 – buy now
ASOS DESIGN jersey sequin flare trouser in gunmetal, £36 – buy now
Weekday
Weekday is slightly edgier than Zara, with an abundance of 90s and Y2K-inspired items for those who love casual fashion.
Motion Sunglasses, £26 – buy now
Aiden Oversized Blazer, £69 – buy now
Evelyn Lyocell Trench Coat, £89 – buy now
Glassworks London
If you don’t know Glassworks London, it’s time to get to know them.
Every item is designed to be stand the test of time, while like KITRI, they only produce their collections in limited edition runs.
Intarsia Sweater Vest, £65 – buy now
Lilac ribbed velvet skirt, £80 – buy now
White textured floral strip socks, £6 – buy now
Mango
Mango has levelled up in recent years and it’s now one of my firm favourites for everything from occasion dresses to decent denim.
Pleated midi skirt, £109.99 – buy now
Polka dot corset top, £29.99 – buy now
Leather midi skirt, £249.99 – buy now
